Archive for 2007

Peter ter Weeme is now a guest contributor to World Changing Canada, the Canadian chapter of World Changing. Based in Seattle and also the name of a best selling book, World Changing was founded on the idea that real solutions already exist for building a ...

In a recent email newsletter, Patrick Lencioni, President of The Table Group, and multiple best-selling author of The Five Dysfunctions of a Team distinguished core values from operating principles in a succinct summary: "Core values are those innate behavioural characteristics that every employee, regardless of their level or role, must share within a company," whereas "operating ...

In the spirit of the holidays, every December the Junxion Strategy team chooses three worthy community organizations as recipients of its annual giving campaign. Instead of sending paper greeting cards, we spend the money where it will make a difference, with an e-card that invites clients and friends to choose ...

Junxion Strategy is now working with DDB, a leading worldwide ad agency and Strategy Magazine's 2007 Agency of the Year, on a comprehensive sustainability strategy for their operations across North America. Together with DDB, Junxion was also selected to work on the marketing and communications elements of a ...

Every four years, the Governor General's Canadian Leadership Conference brings together Canada's future leaders from business, labour, government, NGOs, education and the cultural sector for a unique two-week experience. The goal is to broaden their perspectives on work, leadership, their communities, and their country. Junxion principal David Kuefler ...

For years, Octopus has been advising our clients that the single most important ingredient in effective branding is authenticity. In an article distributed to subscribers today, Harvard Business School professor John Deighton echoes this belief: Authenticity Over Exaggeration: The New Rule in Advertising. Deighton argues that consumers today are able and willing to share ...

Three factors drive successful customer experiences in retail: An exceptionally clear understanding of the specific needs and shopping missions of the most profitable target customers. A commitment to translating this insight into tailored product offerings and a highly effective in-store experience. An operating environment that harnesses both technology and human capital to maximize profitability. These factors are identified by Accenture in a newly published ...

So with much fanfare (and remarkably tight security!) VANOC unveiled this week their trio (or is it a foursome?) of mascots for the 2010 Olympic Winter Games. Quatchi, Miga and Sumi join a tradition of fun, friendly and misunderstood mascots from most of the games from ...

In many industries, building a distinctive product offering can be challenging: Proliferation, commoditization and other factors contribute to diminishing margins, and other threats to the development of a lasting, valuable brand. One opportunity to counter this is through ingredient branding, the emphasis of a recognizable ingredient in your products or services, or the promotion of your products or service as a ...

Nettwerk Records' CEO Terry McBride spoke this morning to members of Cascadia Forum and their guests. McBride and his company, which manages such Canadian talents as Avril Lavigne, Sarah McLachlan and Barenaked Ladies, is renowned for bucking industry trends, including embracing digital distribution of their artists' work when the industry was dead set against it. In a ...

If we can all come together for Valentine's Day, why not stop and stand for peace, just one day each year? This was the question that led filmmaker Jeremy Gilling on a three-year mission that culminated in the adoption of September 21 as the international peace day. What can you do today to make the world a better ...

During 2007, Junxion Strategy and Ethos JWT worked collaboratively on a Strategic Framework for Sustainability Action and Awareness for The Vancouver Organizing Committee for the 2010 Olympic and Paralympic Winter Games (VANOC) and Environment Canada. As part of that initiative, Junxion/Ethos prepared a Sustainability Awareness + Action Best Practices and Key Lessons Report. The ...