Archive for December, 2007

Peter ter Weeme is now a guest contributor to World Changing Canada, the Canadian chapter of World Changing. Based in Seattle and also the name of a best selling book, World Changing was founded on the idea that real solutions already exist for building a ...

In a recent email newsletter, Patrick Lencioni, President of The Table Group, and multiple best-selling author of The Five Dysfunctions of a Team distinguished core values from operating principles in a succinct summary: "Core values are those innate behavioural characteristics that every employee, regardless of their level or role, must share within a company," whereas "operating ...

In the spirit of the holidays, every December the Junxion Strategy team chooses three worthy community organizations as recipients of its annual giving campaign. Instead of sending paper greeting cards, we spend the money where it will make a difference, with an e-card that invites clients and friends to choose ...

Junxion Strategy is now working with DDB, a leading worldwide ad agency and Strategy Magazine's 2007 Agency of the Year, on a comprehensive sustainability strategy for their operations across North America. Together with DDB, Junxion was also selected to work on the marketing and communications elements of a ...

Every four years, the Governor General's Canadian Leadership Conference brings together Canada's future leaders from business, labour, government, NGOs, education and the cultural sector for a unique two-week experience. The goal is to broaden their perspectives on work, leadership, their communities, and their country. Junxion principal David Kuefler ...

For years, Octopus has been advising our clients that the single most important ingredient in effective branding is authenticity. In an article distributed to subscribers today, Harvard Business School professor John Deighton echoes this belief: Authenticity Over Exaggeration: The New Rule in Advertising. Deighton argues that consumers today are able and willing to share ...

Three factors drive successful customer experiences in retail: An exceptionally clear understanding of the specific needs and shopping missions of the most profitable target customers. A commitment to translating this insight into tailored product offerings and a highly effective in-store experience. An operating environment that harnesses both technology and human capital to maximize profitability. These factors are identified by Accenture in a newly published ...