Archive for 2008

As a teenager, Jim preferred the company of his television. But he was also fascinated with art. He would spend hours on his grandmother's Mississippi porch, where she taught him to paint, and to see the magic in the world around him. Soon, Jim married his fascination with television to ...

Today is the 58th annual Human Rights Day. I had intended to write a piece on the origins of this annual day of awareness, remembrance, and action, but I found that The Chronicle has already written a fine, succinct piece. So instead, I'll ask you to consider this: Through the Universal Declaration of Human Rights, the United ...

As organizations hunker down, and adjust their operations to weather the recession, their cost-cutting is affecting various aspects of their operations. It's important to look at whether short term gains are worth the price down the road. Marketing, for example, is often one of the first departments to see cuts as business activity slows. However, in a context of reduced spending ...

Peter ter Weeme is speaking at the the Sustainable Brands International in Miami Beach, Florida, December 9-11, on how retailers and manufacturers can benefit from good values and good practices. Retail sustainability initiatives have to acknowledge the tension all brands face between the business of “selling stuff” and principles of sustainability (typically, ...

With public awareness of the environment at an all-time high, the US presidential candidates are overlooking a critical issue: carbon management will inevitably become an operational and financial challenge for US businesses, their shareholders, and their customers. In their current party platforms on the ...

Junxion has been working with Action Canada to redevelop their web presence and reach a wider range of young Canadians. The project included a website needs assessment, user interface development, content strategy, and design and programming. See the new website here. The 10-month Action Canada ...

Providing a safe, reliable supply of drinking water for customers is the driving factor when decisions are made at a drinking water utility. However, energy is, now more than ever, an important factor in critical environmental and social objectives. Joining forces with EMA, a premier North American environmental consulting firm, and the ...

Every year, the Junxion team chooses and donates money to three worthy causes, rather than sending you a holiday card. This year, all Junxion newsletter subscribers will also receive our Holiday e-card, and get to choose from Farm Folk/City Folk, Covenant House, and the Centre for Ability for the $3 we're donating in your ...

There's no doubt that the Sustainability Imperative is impacting organizations of all sizes today. The mainstream and business press; thought leaders such as Al Gore and T. Boone Pickens; and any number of social and environmental advocacy organizations have been promoting sustainable business, production and consumption. However, many companies still seem to doubt that the move to embracing sustainability is more ...

It's tough to break into the fashion business. But Kenny was a go-getter. He started by going straight to Europe for production, loading up on credit from manufacturers over there, because he couldn't get it from the banks over here. But he still couldn't afford the fees for a booth at ...

In a recent Economist article, John Quelch describes 'The Simplifier,' an intriguing new psychographic among middle-aged demographic that is increasingly eschewing conspicuous consumption in favour of enlightening experiences. Largely in reaction to the material excess of the 90s, and catalyzed by the current seismic economic shift, 'The Simplifier' is characterized by four aspects: "They perceive that they have more stuff than ...

It began in Toronto in 1992, with a few volunteers who wanted to raise money for breast cancer education and research. Now, the Canadian Breast Cancer Foundation’s annual Run for the Cure draws tens of thousands of participants in dozens of communities across the country. Since 2005, Junxion Strategy has worked with one of ...