Junxion Strategy

DDB Canada has formed a business alliance with Junxion Strategy, creating a new sustainability consultancy called DDB Echology.

DDB Echology helps clients create authentic sustainability programs supported by powerful communications strategies to motivate employees, create lasting social movements, build brands and bring about positive change.

Operating as a national strategic consultancy, seamlessly linked to all the communication services offered by DDB Canada and its integrated divisions, DDB Echology provides complete sustainability solutions that address the social, environmental and economic dimensions of sustainability.

The launch of DDB Echology acknowledges Junxion’s competency and credibility in sustainability consulting. It also provides Junxion with a greater geographic reach and enhanced opportunities into the commercial sector, where it can continue its record for positive change. Additionally, it brings Vancouver’s sustainability reputation to the rest of Canada.

Headquartered within DDB Canada’s Vancouver office, DDB Echology is being jointly run by Managing Director Steve Kennedy and Peter ter Weeme from Junxion Strategy.

The two leaders will spearhead a team of Senior Echologists located in Junxion’s Vancouver office, and DDB Canada’s Vancouver, Victoria, Edmonton, Toronto and Montreal offices to address regional client needs.

Junxion’s team also includes David Kuefler, Mary Sturgeon and David Laulainen.

Spring has sprung and sustainability is popping up all over. Since early March, Junxion has added several new clients and expanded its role with existing clients by taking on new projects.

The Toronto Vegetarian Association has engaged our team to develop an organizational strategy to raise awareness of the benefits of a vegetarian lifestyle among Greater Toronto Area residents. The goal is to help more Ontarians to adopt healthier diets, reduce the environmental impacts of their diet and to support animal rights.

Zazengo, a social networking tool that links people and organizations to ideas, projects and action, is looking to Junxion to assist with the launch of its first commercial offering, through targeted grassroots and viral marketing.

Action Canada, a national fellowship program aimed at inspiring young new leaders, brought a recent web redesign project to our Interactive team. The client has requested a site that is more dynamic and interactive and focused on the program’s fellows and their leadership achievements.

After working with Junxion to implement a seasonal awareness campaign around Zero Waste, Metro Vancouver has reengaged Junxion to support residents in meeting the goals of the Sustainable Region Initiative. Focus areas include waste diversion, water conservation and smart urban growth.

BC Hydro, with 5,000 employees, is one of the largest employers in BC. Faced with a tight labour market and a large number of retiring baby boomers, the corporation is competing fiercely to recruit talented employees. Based on the success of similar work for the provincial government, Junxion was engaged by BC Hydro, in collaboration with the corporation’s ad agency, DDB Canada, to develop a compelling employer brand strategy.

Peter ter Weeme has been invited to co-host the 2nd Annual Strategy magazine Social Responsibility Forum, taking place in Toronto on April 15. The forum attracts senior executives from every sector, and offers panel discussions and case studies on how doing good can be good for business. Peter will bring his deep sustainability knowledge to the sessions, helping to frame participant discussions, inspire new ideas and spark collaboration. More information on the Forum can be found here.

Seeing a growing demand for consultants with expertise in constructively balancing the needs of business, community and the environment, Junxion has added new staff and opened two new offices.

Lisa Hemingway joins the Junxion team as director of creative services in the Vancouver head office, while Ian Edwards and Matt Strand lead the company’s new offices in New York and Toronto, respectively.

Lisa comes to Junxion from Science World. There, she was on the in-house design team and also headed up the Green Team, an initiative to implement waste and cost-saving strategies to further the organization’s sustainability goals. She sees the potential for design to influence change, and brings her creative talents to client projects that engage communities, help businesses prosper and stir the imagination of people of all ages.

With more than 20 years of brand strategy and public relations expertise, Ian Edwards has worked with both large, global clients dealing with international health and development issues, and local organizations grappling with significant social challenges. As he heads up Junxion’s new office in New York, and with greater numbers of companies undertaking corporate responsibility initiatives, Ian will advise these clients about the strategic and appropriate promotion of their sustainability successes.

Matthew Strand has joined Junxion as the lead in our new Toronto office, where he will manage sustainability consulting clients and projects based in Ontario and eastern Canada. He brings a range of experience in social, environmental and economic sustainability work, with both a regional and international focus. Among many other projects, Matt has worked on an international program on children and the environment through the UNEP, a GHG reduction project in South America, and regional economic development programs in BC.