Archive for April, 2008

DDB Canada has formed a business alliance with Junxion Strategy, creating a new sustainability consultancy called DDB Echology. DDB Echology helps clients create authentic sustainability programs supported by powerful communications strategies to motivate employees, create lasting social movements, build brands and bring about positive change.

Spring has sprung and sustainability is popping up all over. Since early March, Junxion has added several new clients and expanded its role with existing clients by taking on new projects. The Toronto Vegetarian Association has engaged our team to develop an organizational strategy to raise awareness of ...

Peter ter Weeme has been invited to co-host the 2nd Annual Strategy magazine Social Responsibility Forum, taking place in Toronto on April 15. The forum attracts senior executives from every sector, and offers panel discussions and case studies on how doing good can be good for business. Peter will bring his deep sustainability knowledge to the sessions, helping ...

Smart marketers know the days of talking at your customers and audiences are over. Stakeholders today have plenty of information choices and multiple communities where they can link up with like-minded people, so it's unrealistic to believe you can control how they think and what they say about your organization, even with ...