Monthly Archives: September 2008

Green Marketing in an Era of Greenwashing

It’s no secret by now that “green is the new black.” It seems like not a day goes by without a high-profile announcement or campaign about another organization that is touting its newfound environmental credentials. However, can a company go from brown to green in the blink of an eye? … all but one of the [...]
September 28, 2008 | Junxion Focus |

Climates of (Positive) Change

Junxion Principal Peter ter Weeme is a guest contributor to World Changing Canada, the Canadian chapter of World Changing. Based in Seattle and also the name of a best selling book, World Changing was founded on the idea that real solutions already exist for building a sustainable, livable, prosperous future. In his latest contribution, Peter explores [...]
September 22, 2008 | Junxion News |

Promoting green stewardship

This summer, the environment and community were prominent themes as Junxion helped an array of clients promote green stewardship. Early in 2008, Pacific Salmon Foundation contracted Junxion to create a set of land management certification standards designed to improve water quality in B.C. streams and rivers. These standards will be the basis for a new brand, [...]
September 1, 2008 | Junxion News |