Archive for September, 2008

It’s no secret by now that “green is the new black.” It seems like not a day goes by without a high-profile announcement or campaign about another organization that is touting its newfound environmental credentials. However, can a company go from brown to green in the blink of an eye? ... all but one ...

Octopus Strategies is excited to congratulate our client, Small Energy Group, on winning their New Ventures BC Award as one of BC's most innovative and ground-breaking technology companies. Small Energy Group’s Energy Management Software communicates with a large number of building automation and metering systems to collect, archive, analyze and communicate energy information. The system helps building ...

Junxion Principal Peter ter Weeme is a guest contributor to World Changing Canada, the Canadian chapter of World Changing. Based in Seattle and also the name of a best selling book, World Changing was founded on the idea that real solutions already exist for building a ...

In his new book, Marketing Metaphoria, Jerry Zaltman expands on his discussion with Harvard Business Review about the pivotal importance of metaphor to effective, authentic marketing. Zaltman's research has shown that beneath every truly effective marketing campaign, there lie deep, meaningful metaphors that connect audiences to their favourite brands. This article discusses the application of Zaltman's ...

This summer, the environment and community were prominent themes as Junxion helped an array of clients promote green stewardship. Early in 2008, Pacific Salmon Foundation contracted Junxion to create a set of land management certification standards designed to improve water quality in B.C. streams and rivers. These standards will be ...