Archive for October, 2008

In a recent Economist article, John Quelch describes 'The Simplifier,' an intriguing new psychographic among middle-aged demographic that is increasingly eschewing conspicuous consumption in favour of enlightening experiences. Largely in reaction to the material excess of the 90s, and catalyzed by the current seismic economic shift, 'The Simplifier' is characterized by four aspects: "They perceive that they have more stuff than ...

It began in Toronto in 1992, with a few volunteers who wanted to raise money for breast cancer education and research. Now, the Canadian Breast Cancer Foundation’s annual Run for the Cure draws tens of thousands of participants in dozens of communities across the country. Since 2005, Junxion Strategy has worked with one of ...

In late 2004, environmental organization ForestEthics launched a campaign to expose “Victoria’s Dirty Secret” – the use of virgin paper from boreal forests to produce the one million Victoria’s Secret catalogues that are mailed every day. ForestEthics succeeded in getting the attention of parent company Limited Brands. It also won ...

Our economist friends aren't too concerned: "It's the 17th bear market since the Great Depression. We'll work through it," they say. "It's cyclical." I think something more dramatic is afoot. I think the lumbering locomotive of unfettered capitalism has finally collided with the rushing passenger train of environmental and social moderation. And ...

Peter ter Weeme will be a featured speaker at the Green Enterprise Toronto GET Smart Seminar on October 21. Peter will address the issue of “greenwashing”, and discuss effective green marketing strategies for an increasingly crowded marketplace. On October 27, Peter will be joined by ...

With falling leaves as our cue, most of us have put our gardens to bed and pulled scarves out of the attic.  But life at Junxion continues to thrive. Junxion has just completed an assignment with BC Housing’s Live-Green Employee Council to help them establish a culture of sustainability across ...