Archive for 2008

In late 2004, environmental organization ForestEthics launched a campaign to expose “Victoria’s Dirty Secret” – the use of virgin paper from boreal forests to produce the one million Victoria’s Secret catalogues that are mailed every day. ForestEthics succeeded in getting the attention of parent company Limited Brands. It also won ...

Our economist friends aren't too concerned: "It's the 17th bear market since the Great Depression. We'll work through it," they say. "It's cyclical." I think something more dramatic is afoot. I think the lumbering locomotive of unfettered capitalism has finally collided with the rushing passenger train of environmental and social moderation. And ...

Peter ter Weeme will be a featured speaker at the Green Enterprise Toronto GET Smart Seminar on October 21. Peter will address the issue of “greenwashing”, and discuss effective green marketing strategies for an increasingly crowded marketplace. On October 27, Peter will be joined by ...

With falling leaves as our cue, most of us have put our gardens to bed and pulled scarves out of the attic.  But life at Junxion continues to thrive. Junxion has just completed an assignment with BC Housing’s Live-Green Employee Council to help them establish a culture of sustainability across ...

It’s no secret by now that “green is the new black.” It seems like not a day goes by without a high-profile announcement or campaign about another organization that is touting its newfound environmental credentials. However, can a company go from brown to green in the blink of an eye? ... all but one ...

Octopus Strategies is excited to congratulate our client, Small Energy Group, on winning their New Ventures BC Award as one of BC's most innovative and ground-breaking technology companies. Small Energy Group’s Energy Management Software communicates with a large number of building automation and metering systems to collect, archive, analyze and communicate energy information. The system helps building ...

Junxion Principal Peter ter Weeme is a guest contributor to World Changing Canada, the Canadian chapter of World Changing. Based in Seattle and also the name of a best selling book, World Changing was founded on the idea that real solutions already exist for building a ...

In his new book, Marketing Metaphoria, Jerry Zaltman expands on his discussion with Harvard Business Review about the pivotal importance of metaphor to effective, authentic marketing. Zaltman's research has shown that beneath every truly effective marketing campaign, there lie deep, meaningful metaphors that connect audiences to their favourite brands. This article discusses the application of Zaltman's ...

This summer, the environment and community were prominent themes as Junxion helped an array of clients promote green stewardship. Early in 2008, Pacific Salmon Foundation contracted Junxion to create a set of land management certification standards designed to improve water quality in B.C. streams and rivers. These standards will be ...

Taisiya had led a fortunate and sheltered life. Her self-made father doted on her at their estate home, and was proud to send her to Moscow to study. But Taisiya’s heart was to be broken by twin tragedies. First, she lost her husband in a hunting accident, which left her to ...

I watched this morning Al Gore's We Can Solve It address of July 17, and noted differences in content and tone from previous speeches I've seen, foremost among which, of course, was his Inconvenient Truth presentation. In this presentation, Gore focuses on appeals to Americans' emotions, talking of the interconnectivity of their climate, security and economic crises. The ...

When the people behind the award-winning DeSmogBlog.com came to us in March to partner on an initiative to turn the coal industry’s $40 million “clean coal” PR/lobby/advertising campaign on its head, we jumped in with both ...