Archive for 2008

With BC's liberal government enacting their carbon-reducing gasoline tax on Canada Day, and the federal Liberals announcing their Green Plan last week, environmental stewardship would certainly seem to be on Canada's collective mind at the moment. So Friday's article in the Calgary Herald about curbing pollution in northern Alberta is interesting for a few reasons. ...

As the youngest of seven, the little Dutch boy was never expected to amount to much. His early schooling certainly seemed telling: He was ejected after only three weeks, his teacher claiming young Tom was "addled!" Tom's prospects didn't increase when he started to lose his hearing at an early age, ...

The 2007 edition of Green Space, a special annual publication from BIV Publications Ltd. , was named a finalist in the “Best Issue” category for the Kenneth R. Wilson national magazine awards. Junxion principal and creative director, David Kuefler shares the ...

DDB Canada has formed a business alliance with Junxion Strategy, creating a new sustainability consultancy called DDB Echology. DDB Echology helps clients create authentic sustainability programs supported by powerful communications strategies to motivate employees, create lasting social movements, build brands and bring about positive change.

Spring has sprung and sustainability is popping up all over. Since early March, Junxion has added several new clients and expanded its role with existing clients by taking on new projects. The Toronto Vegetarian Association has engaged our team to develop an organizational strategy to raise awareness of ...

Peter ter Weeme has been invited to co-host the 2nd Annual Strategy magazine Social Responsibility Forum, taking place in Toronto on April 15. The forum attracts senior executives from every sector, and offers panel discussions and case studies on how doing good can be good for business. Peter will bring his deep sustainability knowledge to the sessions, helping ...

Smart marketers know the days of talking at your customers and audiences are over. Stakeholders today have plenty of information choices and multiple communities where they can link up with like-minded people, so it's unrealistic to believe you can control how they think and what they say about your organization, even with ...

Tibet has seen a lot of news this week. From protest coverage to the actions of Chinese authorities to halt them, and now to calls in Canada for boycotts of the Beijing Olympics, the news serves mainly to confuse: So much information and so many perspectives are 'covered' in the sound-bite way of the western media, ...

The Vancouver Board of Trade's Manager's Toolbox Workshop series delivers valuable perspectives on a variety of business topics to business owners and decision-makers. Octopus Strategies was invited to deliver a workshop this morning on the value of branding for small businesses. Co-presenters Mike Rowlands, President at Octopus Strategies, and Stephen Abbott, an independent Brand Strategist and frequent collaborator with Octopus earned ...

Khalil Shareef, CEO of the Aga Khan Foundation of Canada spoke to a packed luncheon today in Vancouver. As the leader of one of Canada's largest international development agencies, Shareef has traveled the world meeting people his organization has helped, and being briefed directly on the progress they've made. During an incredibly inspiring speech, Shareef argued that "Peace is ...

It was only 7:18am, and already Stephen was perspiring. Since 5:30, he'd been rallying to serve hundreds looking for their morning hit of caffeine. It was a typical morning at Starbucks. Looking up from the pound of Sumatra he was grinding, Stephen saw a frustrated customer approaching with a cream jug: ...

Mary Sturgeon represented Junxion as an expert panelist at “Sustainability 1.0”, billed as Vancouver's first small business sustainability expo. Mary brought her sustainability marketing expertise to the panel discussing “Going Green-Incentives, Resources and Marketing Strategies.” Hosted by the Strathcona Business Improvement ...