Our Ideas

The Vancouver Board of Trade’s Manager’s Toolbox Workshop series delivers valuable perspectives on a variety of business topics to business owners and decision-makers. Octopus Strategies was invited to deliver a workshop this morning on the value of branding for small businesses.

Co-presenters Mike Rowlands, President at Octopus Strategies, and Stephen Abbott, an independent Brand Strategist and frequent collaborator with Octopus earned very positive feedback from the approximately 75 attendees.

Drawing on inspiring stories of famous and infamous brands, on proven principles of brand strategy theory, and on individual and group exercises, Mike and Stephen introduced Octopus’s AVID Brand Architecture System^TM and outlined the pivotal importance of defining a brand before the market defines it for you.

Learn more about the content on the Board of Trade’s summary of the event, here. Or contact us if you’d like to schedule a workshop for your team.