Engaging employees and investing in community
BC Housing is the provincial agency that develops, manages and administers a wide range of subsidized housing options for those in greatest need.
Outcomes
- Strategic branding
- Engagement of stakeholders and employees
- Positive community impacts
It engaged Junxion to deepen its community investment strategy. The result: Community Connections, centered around three pillars selected by BC Housing employees – mental health/addictions, poverty, and early childhood intervention/youth-at-risk – and associated charitable organizations. In developing the overall strategy, Junxion also created the program’s brand identity, including launch materials and an employee website.
Through the Community Connections program, BC Housing is increasing its positive contribution to healthy communities in B.C.
Case Study: BC Housing Community Connections
Engaging employees and investing in community
BC Housing is the provincial agency that develops, manages and administers a wide range of subsidized housing options for those in greatest need.
Outcomes
It engaged Junxion to deepen its community investment strategy. The result: Community Connections, centered around three pillars selected by BC Housing employees – mental health/addictions, poverty, and early childhood intervention/youth-at-risk – and associated charitable organizations. In developing the overall strategy, Junxion also created the program’s brand identity, including launch materials and an employee website.
Through the Community Connections program, BC Housing is increasing its positive contribution to healthy communities in B.C.
Launch website: www.bchousing.org