Maximizing a new market entry with inspired connections
Bullfrog Power is a provider of 100 percent green electricity. It offers its residential and commercial customers an opportunity to take a stand to support low impact renewable power projects and reduce the environmental impacts of their energy use. The company has successfully grown its business in Alberta and Ontario, and engaged Junxion to assist with its market entry strategy in BC.
Outcome
- More than 100 people attended the Bullfrog Power official launch party in Vancouver
Realizing that the BC marketplace provided some unique dimensions, Bullfrog needed to fully understand the market landscape to maximize its success out of the gate. Junxion provided an in-depth market analysis, introduced Bullfrog to potential customers and influential decision makers, and provided counsel on messaging, media engagements and the launch event.
Case Study: Bullfrog Power
Maximizing a new market entry with inspired connections
Bullfrog Power is a provider of 100 percent green electricity. It offers its residential and commercial customers an opportunity to take a stand to support low impact renewable power projects and reduce the environmental impacts of their energy use. The company has successfully grown its business in Alberta and Ontario, and engaged Junxion to assist with its market entry strategy in BC.
Outcome
Realizing that the BC marketplace provided some unique dimensions, Bullfrog needed to fully understand the market landscape to maximize its success out of the gate. Junxion provided an in-depth market analysis, introduced Bullfrog to potential customers and influential decision makers, and provided counsel on messaging, media engagements and the launch event.