Creative branding and website development
Climate Smart is a program that trains businesses, through a series of three workshops, to measure and reduce their carbon footprints, and to leverage their associated reduction results. To reach its broad customer base of small to medium sized organizations, Climate Smart required a strong identity, a defined brand and a suite of new media communication tools and skills.
Climate Smart engaged Junxion to develop this core messaging set. Junxion used its knowledge of climate communications specialists, combined with designers, to advise Climate Smart on how to develop a new identity, and to evolve its approach through active communications to engage the business community.
Outcomes
- Identity shift
- Brand development
- Collateral development
- Web design
- New media training
Junxion created a ‘look and feel’ to clearly define the brand and articulated this through a comprehensive style guide. Junxion then produced business cards, a multi-purpose letterhead and an eBlast template for electronic announcement, and a new website incorporating their signature greenhouse gas management tool. Junxion also provided comprehensive in-house training for the Climate Smart team navigating through custom designed communication tools such as populating and mass sending eBlasts.
The result of this 12-week project was a solid identity, recognizable brand coupled with various collateral, and social media outreach opportunities, enabling Climate Smart to better retain and build its client base.
Launch website: www.climatesmartbusiness.com
Case Study: Climate Smart
Creative branding and website development
Climate Smart is a program that trains businesses, through a series of three workshops, to measure and reduce their carbon footprints, and to leverage their associated reduction results. To reach its broad customer base of small to medium sized organizations, Climate Smart required a strong identity, a defined brand and a suite of new media communication tools and skills.
Climate Smart engaged Junxion to develop this core messaging set. Junxion used its knowledge of climate communications specialists, combined with designers, to advise Climate Smart on how to develop a new identity, and to evolve its approach through active communications to engage the business community.
Outcomes
Junxion created a ‘look and feel’ to clearly define the brand and articulated this through a comprehensive style guide. Junxion then produced business cards, a multi-purpose letterhead and an eBlast template for electronic announcement, and a new website incorporating their signature greenhouse gas management tool. Junxion also provided comprehensive in-house training for the Climate Smart team navigating through custom designed communication tools such as populating and mass sending eBlasts.
The result of this 12-week project was a solid identity, recognizable brand coupled with various collateral, and social media outreach opportunities, enabling Climate Smart to better retain and build its client base.
Launch website: www.climatesmartbusiness.com