Promoting the importance of breast cancer awareness
It began in Toronto in 1992, with a few volunteers who wanted to raise money for breast cancer education and research. Now, the Canadian Breast Cancer Foundation’s annual Run for the Cure draws tens of thousands of participants in dozens of communities across the country.
Since 2005, Junxion Strategy has worked to promote the event with one of the Run’s major sponsors, the Health Sciences Association of British Columbia (HSA). Every year, Junxion designs a suite of materials for HSA, including print advertising, online messaging, direct communications to the association’s membership, and event banners for each Run venue in B.C. Junxion also created a postcard for distribution to the HSA’s 16,000 members and all Run participants.
How we helped
- Online marketing and engagement
- Strengthening community
- Print, online, point-of-event messaging
In 2009, Junxion advised the HSA on the strategic use of social media and community-building websites to strengthen the bonds between members. Junxion built the HSA Run for the Cure microsite, , including features such as Share-it capabilities, a Junxion-produced video greeting from the President of the HSA, and a photo library via Flickr that has the potential to grow over time.
The 2009 Run for the Cure was held on Sunday, October 4. In 56 communities across Canada, 170,000 runners raised $26.5 million for breast cancer research, awareness, and education programs.
Case Study: Health Sciences Association of BC
Promoting the importance of breast cancer awareness
It began in Toronto in 1992, with a few volunteers who wanted to raise money for breast cancer education and research. Now, the Canadian Breast Cancer Foundation’s annual Run for the Cure draws tens of thousands of participants in dozens of communities across the country.
Since 2005, Junxion Strategy has worked to promote the event with one of the Run’s major sponsors, the Health Sciences Association of British Columbia (HSA). Every year, Junxion designs a suite of materials for HSA, including print advertising, online messaging, direct communications to the association’s membership, and event banners for each Run venue in B.C. Junxion also created a postcard for distribution to the HSA’s 16,000 members and all Run participants.
How we helped
In 2009, Junxion advised the HSA on the strategic use of social media and community-building websites to strengthen the bonds between members. Junxion built the HSA Run for the Cure microsite,, including features such as Share-it capabilities, a Junxion-produced video greeting from the President of the HSA, and a photo library via Flickr that has the potential to grow over time.
The 2009 Run for the Cure was held on Sunday, October 4. In 56 communities across Canada, 170,000 runners raised $26.5 million for breast cancer research, awareness, and education programs.