Educating a global audience on marine conservation with an integrated web platform
After working with Junxion to redevelop marketing materials for the Vancouver Aquarium’s Great Canadian Shoreline Cleanup, Junxion was invited to redesign and redevelop the Aquarium’s numerous web properties. The Aquarium wanted to ensure it was providing relevant and meaningful information that addressed its marine conservation and education initiatives while promoting the fun and unique learning experience that a visit to the Aquarium provides.
Outcomes
- Social media strategy
- Multiple integrated websites
- Interactive tools
The assignment included reimaging the Aquarium’s corporate site, but also creating a separate but complementary site that focuses solely on the visitor experience.
The project scope is extensive and far-reaching in focus, including methodology, content inventory and restructuring, and incorporates social media networks like YouTube and Flickr. The final online platform, with multiple websites, will be easy to navigate, fluid and dynamic and allow the visitor access to the full suite of online offerings. The visitor site in particular, will aim to be a highly interactive tool to further engage children and families, and will demonstrate the Aquarium’s global leadership in marine life research and species protection.
Case Study: Vancouver Aquarium
Educating a global audience on marine conservation with an integrated web platform
After working with Junxion to redevelop marketing materials for the Vancouver Aquarium’s Great Canadian Shoreline Cleanup, Junxion was invited to redesign and redevelop the Aquarium’s numerous web properties. The Aquarium wanted to ensure it was providing relevant and meaningful information that addressed its marine conservation and education initiatives while promoting the fun and unique learning experience that a visit to the Aquarium provides.
Outcomes
The assignment included reimaging the Aquarium’s corporate site, but also creating a separate but complementary site that focuses solely on the visitor experience.
The project scope is extensive and far-reaching in focus, including methodology, content inventory and restructuring, and incorporates social media networks like YouTube and Flickr. The final online platform, with multiple websites, will be easy to navigate, fluid and dynamic and allow the visitor access to the full suite of online offerings. The visitor site in particular, will aim to be a highly interactive tool to further engage children and families, and will demonstrate the Aquarium’s global leadership in marine life research and species protection.