Encouraging energy savings with video and design
Vancouver Coastal Health Authority (VCH) provides a full range of health care services, including hospital treatment, community-based residential care, and home, mental and public health services. Providence Health Care (PHC) is a faith-based health services provider that resides under the VCH umbrella.
In the interest of community health, VCH created its Greencare initiative to engage staff in sustainability at all VCH and PHC hospitals and. In Greencare, VCH identified marketing resource challenges and a need for guidance in creating effective marketing tools.
To meet this challenge, VCH enlisted Junxion to create an innovative platform, video tools, and a cohesive design for the Greencare project.
Junxion developed a tagline – Saving energy starts with you – and branded Greencare with a consistent logo. Junxion also provided a brand platform with Greencare usage guidelines. To engage employees, Junxion produced six short informational videos that address a set of recommended actions for employees, ranging from turning off computer monitors at night, to paying special attention to their waste creation habits. Junxion wrote the scripts, coordinated filming and production, and edited the raw footage into one-minute vignettes. To reinforce the video messages, we designed corresponding posters and stickers. Each item was branded with the VCH and PHC logos, and was designed to appeal to all health care professionals.
The resulting promotional package is a multimedia tool that will engage employees and encourage sound conservation practices throughout all VCH and PHC health care facilities.
Case Study: Vancouver Coastal Health
Encouraging energy savings with video and design
Vancouver Coastal Health Authority (VCH) provides a full range of health care services, including hospital treatment, community-based residential care, and home, mental and public health services. Providence Health Care (PHC) is a faith-based health services provider that resides under the VCH umbrella.
In the interest of community health, VCH created its Greencare initiative to engage staff in sustainability at all VCH and PHC hospitals and. In Greencare, VCH identified marketing resource challenges and a need for guidance in creating effective marketing tools.
To meet this challenge, VCH enlisted Junxion to create an innovative platform, video tools, and a cohesive design for the Greencare project.
Junxion developed a tagline – Saving energy starts with you – and branded Greencare with a consistent logo. Junxion also provided a brand platform with Greencare usage guidelines. To engage employees, Junxion produced six short informational videos that address a set of recommended actions for employees, ranging from turning off computer monitors at night, to paying special attention to their waste creation habits. Junxion wrote the scripts, coordinated filming and production, and edited the raw footage into one-minute vignettes. To reinforce the video messages, we designed corresponding posters and stickers. Each item was branded with the VCH and PHC logos, and was designed to appeal to all health care professionals.
The resulting promotional package is a multimedia tool that will engage employees and encourage sound conservation practices throughout all VCH and PHC health care facilities.