Category Archives: Junxion Focus

The Profit Comes from Social Value With These Enterprises

Almost every headline we read, almost every story we hear or watch today is talking about the latest business casualty or struggling company trying to keep afloat in these rough economic waters. The financial value of many companies both in BC and globally has plummeted with the stock market. In our desire to hear some good [...]

June 23, 2009 | Junxion Focus | Tagged social networking, Social Sustainability Consulting

What’s on Your Mind in 2009?

Hope and uncertainty. This might just be our society’s current, uneasy zeitgeist. As the economy reels and one headline after another preaches gloom, we are simultaneously buoyed by a sense of hope after witnessing the inauguration of the 44th President of the United States last month. In the sustainability realm, 2008 was a year of historic highs, [...]

June 23, 2009 | Junxion Focus | Tagged Environmental Sustainability Consulting, Junxion TrustBrand, Mary Sturgeon, Social Sustainability Consulting

Resilience… the new mantra for business

In response to the current economic situation, Squamish-based Howe Sound Brewery has introduced ‘Bailout Bitter’. The microbrewery describes this new, lower-cost beverage as a “bitter ale for bitter times”, and is presumably paying homage to the various financial bailouts that have either already occurred or are under consideration. Although a clever strategy that is riffing off [...]

January 26, 2009 | Junxion Focus | Tagged Junxion TrustBrand, Mel Phadtare

Business pays in the end for lack of carbon management leadership in presidential race

With public awareness of the environment at an all-time high, the US presidential candidates are overlooking a critical issue: carbon management will inevitably become an operational and financial challenge for US businesses, their shareholders, and their customers. In their current party platforms on the environment, both Senators McCain and Obama avow their passion for finding solutions [...]

November 26, 2008 | Junxion Focus | Tagged Environmental Sustainability Consulting, Ian Edwards

Green Marketing in an Era of Greenwashing

It’s no secret by now that “green is the new black.” It seems like not a day goes by without a high-profile announcement or campaign about another organization that is touting its newfound environmental credentials. However, can a company go from brown to green in the blink of an eye? … all but one of the [...]

September 28, 2008 | Junxion Focus |

Create a community where people are inspired

Smart marketers know the days of talking at your customers and audiences are over. Stakeholders today have plenty of information choices and multiple communities where they can link up with like-minded people, so it’s unrealistic to believe you can control how they think and what they say about your organization, even with the most strategic and [...]

April 4, 2008 | Junxion Focus |

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