Junxion Focus

Junxion Strategy's is launching a new global radio show on World Talk Radio. Hosted by Junxion Principal, Peter ter Weeme, Green with Envy explores the world of sustainability – focusing on the successes, trials and tribulations of building green brands, and encouraging consumers to adopt a ...

Does marketing debase social responsibility? Two recent examples of consumer brand social commitments, from Lysol and Kellogg’s, highlight the inherent challenges of marketing social responsibility. Companies need to make us believe that their commitment is real and well-intentioned but spectacle can trump content. Lysol’s new social purpose – a Mission for Health – is premised on a ...

Fraser Basin Council’s Smart Planning for Communities (SPC) is a collaborative initiative, started in 2008, to assist local and First Nations governments in British Columbia in addressing their long-term sustainability challenges by providing resources and tools for planning socially, culturally, economically and environmentally sustainable communities. At the end of SPC’s ...

BC Hydro, one of Canada's largest electricity utilities, hosts two annual events as part of its Power Smart for Business program: The Power Smart Forum, British Columbia’s foremost energy conservation conference and the Power Smart Excellence Awards, recognizing business leadership ...

Everyone is doing it. Call it corporate social responsibility, cause marketing, corporate philanthropy, environmental stewardship or even community investment, but most forward-looking companies are trying to demonstrate they are making the world a better place. Why? The obvious reasons are: Pride: we know that corporate responsibility commitments cultivate stronger pride – and ambassadorship – ...

A tale of mission and match disconnecting. --- It would appear that the romance between Coca-Cola and Save the Children has hit some troubled times.  Initially, the match was a good one.  With Coca-Cola’s commitment to “Live Positively”, and Save the Children’s committment to improving the lives of children, there was ...

Junxion Strategy principals, David Kuefler and Peter ter Weeme, returned to Canada following a six-month sabbatical in Asia. They visited several countries including two of the world’s fastest growing economies, China and India. “One of our key goals was to examine the state of sustainability in the world’s most populous and dynamic ...

Within days of returning from a six-month sabbatical last July, Junxion Strategy’s principals were back at work with several new projects. Here are just a few of them: In collaboration with HB Lanarc and Cascadia Consulting, Junxion is developing a community-based social marketing pilot program for Metro Vancouver. It focuses on waste reduction in the ...

As we emerge from the financial turmoil of the past two years, Asia is showing the fastest economic growth. This dizzying change is generating newfound global political and economic power. However, the speed and scale of this unprecedented development is raising alarm bells. The impacts to people and the planet are just too profound. Back from six months in Asia, Junxion ...

Junxion Strategy principals, David Kuefler and Peter ter Weeme, are back. They've returned to Canada following a six-month sabbatical in Asia. During their sojourn they visited several countries including two of the world's fastest growing economies, China and India. "One ...

After spending 15 years working to advance sustainability in a North American context, my partner and I are on sabbatical exploring Asia for six months. Why Asia? Because it is home to 60 percent of the world’s population and two of the fastest growing ...

As my family has travelled through India for the past seven weeks, we’ve seen a widespread public campaign called Save our Tigers that invites Indians to help protect the 1,400 or so cats that are left in the country. For a nation that views the tiger as a national symbol, it only ...