Junxion News

Junxion has gone international! David Kuefler, Principal, arrived in Delhi this month to open an office there and has already secured its first client. It's all part of a broader plan to grow Junxion beyond its current presence in Vancouver and Toronto. "Given the ...

The team at Junxion continues to receive regular request to speak at a variety of events. In February, Peter ter Weeme was invited to address the BC Hydro Green Team Networking event about best practices in corporate “green teams” as well as measurement and evaluation of those activities. In March, Peter was the featured speaker at the

Junxion Strategy's is launching a new global radio show on World Talk Radio. Hosted by Junxion Principal, Peter ter Weeme, Green with Envy explores the world of sustainability – focusing on the successes, trials and tribulations of building green brands, and encouraging consumers to adopt a ...

Junxion Strategy is pleased to welcome Pamela Divinsky to our team. Based in Toronto, Pamela brings to Junxion a strong background in academia, management consulting and social sustainability. Pamela offers clients exceptional expertise in social purpose and corporate social responsibility strategy to all of our projects, and ...

It’s hard for us to imagine that June is almost upon us. As we look back across the first third of the year, we’re left breathless with the projects we’ve completed. In January, we completed a half-year project working with Prudential Real Estate and Relocation Services on the development of a corporate sustainability vision, vendor survey, best practices ...

Does marketing debase social responsibility? Two recent examples of consumer brand social commitments, from Lysol and Kellogg’s, highlight the inherent challenges of marketing social responsibility. Companies need to make us believe that their commitment is real and well-intentioned but spectacle can trump content. Lysol’s new social purpose – a Mission for Health – is premised on a ...

Fraser Basin Council’s Smart Planning for Communities (SPC) is a collaborative initiative, started in 2008, to assist local and First Nations governments in British Columbia in addressing their long-term sustainability challenges by providing resources and tools for planning socially, culturally, economically and environmentally sustainable communities. At the end of SPC’s ...

BC Hydro, one of Canada's largest electricity utilities, hosts two annual events as part of its Power Smart for Business program: The Power Smart Forum, British Columbia’s foremost energy conservation conference and the Power Smart Excellence Awards, recognizing business leadership ...

I finally watched the second Wall Street movie, having avoided it for some time because reviews called it trite, uninteresting, predictable and boring. Predictable and, consequently, somewhat boring: yes. But trite and uninteresting? No. Indeed, there were some gems of lines that deserve re-statement and reflection. Consider the memorable line ...

Everyone is doing it. Call it corporate social responsibility, cause marketing, corporate philanthropy, environmental stewardship or even community investment, but most forward-looking companies are trying to demonstrate they are making the world a better place. Why? The obvious reasons are: Pride: we know that corporate responsibility commitments cultivate stronger pride – and ambassadorship – ...

In 2009, the British Minister of Energy & Climate Change declared the U.K.’s intention to be a global leader in the development and use of carbon capture and storage (CCS) technology. As part of Britain’s efforts to benchmark its performance in this arena, ...

Standing out in the crowd for consumers who are looking for stand-outs ___ Consumers have had a tense relationship with corporations for a long time. We have grown suspicious, learning to recognize the signs of the charming cad and detecting self-serving piety in a moment. We can smell the absence of authenticity ...