Junxion News

Junxion Principal Peter ter Weeme was invited to present last month at the Sustainable Brands International conference in Miami Beach. His presentation focused on how retailers and manufacturers can benefit from good values and good practices. Peter was among close to 200 of the leading business strategy, brand, product design and sustainability innovators from North America, Europe ...

Peter ter Weeme is speaking at the the Sustainable Brands International in Miami Beach, Florida, December 9-11, on how retailers and manufacturers can benefit from good values and good practices. Retail sustainability initiatives have to acknowledge the tension all brands face between the business of “selling stuff” and principles of sustainability (typically, ...

Junxion has been working with Action Canada to redevelop their web presence and reach a wider range of young Canadians. The project included a website needs assessment, user interface development, content strategy, and design and programming. See the new website here. The 10-month Action Canada ...

Providing a safe, reliable supply of drinking water for customers is the driving factor when decisions are made at a drinking water utility. However, energy is, now more than ever, an important factor in critical environmental and social objectives. Joining forces with EMA, a premier North American environmental consulting firm, and the ...

Every year, the Junxion team chooses and donates money to three worthy causes, rather than sending you a holiday card. This year, all Junxion newsletter subscribers will also receive our Holiday e-card, and get to choose from Farm Folk/City Folk, Covenant House, and the Centre for Ability for the $3 we're donating in your ...

It began in Toronto in 1992, with a few volunteers who wanted to raise money for breast cancer education and research. Now, the Canadian Breast Cancer Foundation’s annual Run for the Cure draws tens of thousands of participants in dozens of communities across the country. Since 2005, Junxion Strategy has worked with one of ...

In late 2004, environmental organization ForestEthics launched a campaign to expose “Victoria’s Dirty Secret” – the use of virgin paper from boreal forests to produce the one million Victoria’s Secret catalogues that are mailed every day. ForestEthics succeeded in getting the attention of parent company Limited Brands. It also won ...

Peter ter Weeme will be a featured speaker at the Green Enterprise Toronto GET Smart Seminar on October 21. Peter will address the issue of “greenwashing”, and discuss effective green marketing strategies for an increasingly crowded marketplace. On October 27, Peter will be joined by ...

With falling leaves as our cue, most of us have put our gardens to bed and pulled scarves out of the attic.  But life at Junxion continues to thrive. Junxion has just completed an assignment with BC Housing’s Live-Green Employee Council to help them establish a culture of sustainability across ...

Junxion Principal Peter ter Weeme is a guest contributor to World Changing Canada, the Canadian chapter of World Changing. Based in Seattle and also the name of a best selling book, World Changing was founded on the idea that real solutions already exist for building a ...

This summer, the environment and community were prominent themes as Junxion helped an array of clients promote green stewardship. Early in 2008, Pacific Salmon Foundation contracted Junxion to create a set of land management certification standards designed to improve water quality in B.C. streams and rivers. These standards will be ...

When the people behind the award-winning DeSmogBlog.com came to us in March to partner on an initiative to turn the coal industry’s $40 million “clean coal” PR/lobby/advertising campaign on its head, we jumped in with both ...