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	<title>Junxion Strategy</title>
	<link>http://www.junxionstrategy.com</link>
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	<pubDate>Fri, 09 May 2008 20:22:33 +0000</pubDate>
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		<title>&#8220;Green Space&#8221; named finalist for magazine award</title>
		<link>http://www.junxionstrategy.com/junxion-news/green-space-named-finalist-for-award/</link>
		<comments>http://www.junxionstrategy.com/junxion-news/green-space-named-finalist-for-award/#comments</comments>
		<pubDate>Fri, 02 May 2008 22:48:27 +0000</pubDate>
		<dc:creator>david</dc:creator>
		
		<category><![CDATA[All News]]></category>

		<category><![CDATA[Client News]]></category>

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		<description><![CDATA[The 2007 edition of Green Space, a special annual publication from BIV Publications Ltd. , was named a finalist in the “Best Issue” category for the Kenneth R. Wilson national magazine awards.
Junxion principal and creative director, David Kuefler shares the award nomination as Contributing Design Director, alongside BIV Editor Paul Harris.
In addition to designing Green [...]]]></description>
			<content:encoded><![CDATA[<p>The 2007 edition of <a href="http://www.junxionstrategy.com/work/case-studies/biv/" target="_blank"><em>Green Space</em></a>, a special annual publication from <a href="http://www.biv.com/" title="BIV" target="_blank">BIV Publications Ltd.</a> , was named a finalist in the “Best Issue” category for the <a href="http://www.cbp.ca/default.asp" target="_blank">Kenneth R. Wilson national magazine awards</a>.</p>
<p><a href="http://www.junxionstrategy.com/work/case-studies/biv/" target="_blank" rel="lightbox[pics-1209767152]" title="krwlogo.png"><img src="http://www.junxionstrategy.com/news/wp-content/uploads/krwlogo.png" alt="krwlogo.png" align="left" border="0" height="84" width="130" /></a>Junxion principal and creative director, <a href="http://www.junxionstrategy.com/about-us/our-people/bios/" target="_blank">David Kuefler</a> shares the award nomination as Contributing Design Director, alongside BIV Editor Paul Harris.</p>
<p>In addition to designing Green Space, Junxion contributed to writing content and advising on magazine content. The 20,000-circulation publication was distributed to engineers, architects, home builders, planners, building owners and managers, landscape architects, and residential and commercial developers, local universities and government agencies across the Metropolitan Vancouver region.</p>
<p>The award recipients will be named on June 4, 2008 in Toronto.</p>
<p>The Kenneth R. Wilson Awards are hosted annually by Canadian Business Press, a non-profit association representing the interests of more than 170 Canadian business, professional and farm publications.</p>
<p>Regarded as one of Canada&#8217;s top business writers, Kenneth R. Wilson wrote with clarity and authority. He was active in a number of editor and journalist associations before a tragic airplane crash ended his career in January, 1952 at age 47. It is the memory of Kenneth R. Wilson, his example and his achievements in business press journalism that CBP honours each year with these awards.</p>
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		<title>DDB Canada and Junxion Strategy form business alliance, launch strategic sustainability consultancy called DDB Echology</title>
		<link>http://www.junxionstrategy.com/junxion-news/ddb-canada-and-junxion-strategy-form-business-alliance-launch-strategic-sustainability-consultancy-called-ddb-echology/</link>
		<comments>http://www.junxionstrategy.com/junxion-news/ddb-canada-and-junxion-strategy-form-business-alliance-launch-strategic-sustainability-consultancy-called-ddb-echology/#comments</comments>
		<pubDate>Tue, 15 Apr 2008 06:46:54 +0000</pubDate>
		<dc:creator>david</dc:creator>
		
		<category><![CDATA[All News]]></category>

		<category><![CDATA[Client News]]></category>

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		<guid isPermaLink="false">http://www.junxionstrategy.com/junxion-news/ddb-canada-and-junxion-strategy-form-business-alliance-launch-strategic-sustainability-consultancy-called-ddb-echology/</guid>
		<description><![CDATA[DDB Canada has formed a business alliance with Junxion Strategy, creating a new sustainability consultancy called DDB Echology.
DDB Echology helps clients create authentic sustainability programs supported by powerful communications strategies to motivate employees, create lasting social movements, build brands and bring about positive change.
Operating as a national strategic consultancy, seamlessly linked to all the communication [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.ddbcanada.com/base.php" target="_blank" title="DDB Canada">DDB Canada</a> has formed a business alliance with Junxion Strategy, creating a new sustainability consultancy called <a href="http://ddbechology.com" title="DDB Echology - strategic alliance between Junxion and DDB Canada" target="_blank">DDB Echology</a>.</p>
<p>DDB Echology helps clients create authentic sustainability programs supported by powerful communications strategies to motivate employees, create lasting social movements, build brands and bring about positive change.</p>
<p><a href="http://ddbechology.com/" target="_blank" rel="lightbox[pics269]" title="ddbechology1.png"><img src="http://www.junxionstrategy.com/news/wp-content/uploads/ddbechology1.png" alt="ddbechology1.png" align="left" border="0" height="65" width="188" /></a>Operating as a national strategic consultancy, seamlessly linked to all the communication services offered by DDB Canada and its integrated divisions, DDB Echology provides complete sustainability solutions that address the social, environmental and economic dimensions of sustainability.</p>
<p>The launch of DDB Echology acknowledges Junxion’s competency and credibility in sustainability consulting. It also provides Junxion with a greater geographic reach and enhanced opportunities into the commercial sector, where it can continue its record for positive change. Additionally, it brings Vancouver’s sustainability reputation to the rest of Canada.</p>
<p>Headquartered within DDB Canada’s Vancouver office, DDB Echology is being jointly run by Managing Director Steve Kennedy and <a href="http://www.junxionstrategy.com/about-us/our-people/peter-ter-weeme/">Peter ter Weeme</a> from Junxion Strategy.</p>
<p>The two leaders will spearhead a team of Senior Echologists located in Junxion’s Vancouver office, and DDB Canada’s Vancouver, Victoria, Edmonton, Toronto and Montreal offices to address regional client needs.</p>
<p>Junxion&#8217;s team also includes <a href="http://www.junxionstrategy.com/about-us/our-people/bios/">David Kuefler</a>, <a href="http://www.junxionstrategy.com/about-us/our-people/mary-sturgeon/">Mary Sturgeon</a> and <a href="http://www.junxionstrategy.com/about-us/our-people/david-laulainen/">David Laulainen</a>.</p>
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		<title>New work, accounts added to Junxion project and client roster</title>
		<link>http://www.junxionstrategy.com/junxion-news/new-work-accounts-added-to-junxion-project-and-client-roster/</link>
		<comments>http://www.junxionstrategy.com/junxion-news/new-work-accounts-added-to-junxion-project-and-client-roster/#comments</comments>
		<pubDate>Tue, 15 Apr 2008 01:45:58 +0000</pubDate>
		<dc:creator>carolin</dc:creator>
		
		<category><![CDATA[All News]]></category>

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		<category><![CDATA[Sustainability News]]></category>

		<guid isPermaLink="false">http://www.junxionstrategy.com/client-news/new-work-accounts-added-to-junxion-project-and-client-roster/</guid>
		<description><![CDATA[Spring has sprung and sustainability is popping up all over. Since early March, Junxion has added several new clients and expanded its role with existing clients by taking on new projects.
The Toronto Vegetarian Association has engaged our team to develop an organizational strategy to raise awareness of the benefits of a vegetarian lifestyle among Greater [...]]]></description>
			<content:encoded><![CDATA[<p>Spring has sprung and sustainability is popping up all over. Since early March, Junxion has added several new clients and expanded its role with existing clients by taking on new projects.</p>
<p><a href="http://www.veg.ca/" target="_blank" rel="lightbox[pics267]" title="veggirl.jpg"><img src="http://www.junxionstrategy.com/news/wp-content/uploads/veggirl.jpg" alt="veggirl.jpg" align="left" border="0" height="159" width="110" /></a>The <a href="http://www.veg.ca" target="_blank">Toronto Vegetarian Association</a> has engaged our team to develop an organizational strategy to raise awareness of the benefits of a vegetarian lifestyle among Greater Toronto Area residents. The goal is to help more Ontarians to adopt healthier diets, reduce the environmental impacts of their diet and to support animal rights.</p>
<p><a href="http://www.zazengo.com" target="_blank">Zazengo</a>, a social networking tool that links people and organizations to ideas, projects and action, is looking to Junxion to assist with the launch of its first commercial offering, through targeted grassroots and viral marketing.</p>
<p>Action Canada, a national fellowship program aimed at inspiring young new leaders, brought a recent web redesign project to our Interactive team.  The client has requested a site that is more dynamic and interactive and focused on the program’s fellows and their leadership achievements.</p>
<p>After working with Junxion to implement a seasonal awareness campaign around Zero Waste, <a href="http://www.metrovancouver.org" target="_blank">Metro Vancouver</a> has reengaged Junxion to support residents in meeting the goals of the Sustainable Region Initiative. Focus areas include waste diversion, water conservation and smart urban growth.<br />
<a href="http://www.www.bchydro.com"></a></p>
<p><a href="http://www.bchydro.com" target="_blank">BC Hydro</a>, with 5,000 employees, is one of the largest employers in BC. Faced with a tight labour market and a large number of retiring baby boomers, the corporation is competing fiercely to recruit talented employees. Based on the success of similar work for the provincial government, Junxion was engaged by BC Hydro, in collaboration with the corporation’s ad agency, <a href="http://www.ddbcanada.com" target="_blank">DDB Canada</a>, to develop a compelling employer brand strategy.</p>
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		<title>Junxion principal to co-host 2nd Annual Social Responsibility Forum</title>
		<link>http://www.junxionstrategy.com/staff-news/junxion-principal-to-co-host-2nd-annual-social-responsibility-forum/</link>
		<comments>http://www.junxionstrategy.com/staff-news/junxion-principal-to-co-host-2nd-annual-social-responsibility-forum/#comments</comments>
		<pubDate>Tue, 15 Apr 2008 01:42:56 +0000</pubDate>
		<dc:creator>carolin</dc:creator>
		
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		<description><![CDATA[Peter ter Weeme has been invited to co-host the 2nd Annual Strategy magazine Social Responsibility Forum, taking place in Toronto on April 15. The forum attracts senior executives from every sector, and offers panel discussions and case studies on how doing good can be good for business. Peter will bring his deep sustainability knowledge to [...]]]></description>
			<content:encoded><![CDATA[<p>Peter ter Weeme has been invited to co-host the 2nd Annual Strategy magazine <a href="http://www.strategymag.com/socialresponsibility/2008/?_c=1" target="_blank">Social Responsibility Forum</a>, taking place in Toronto on April 15. The forum attracts senior executives from every sector, and offers panel discussions and case studies on how doing good can be good for business. Peter will bring his deep sustainability knowledge to the sessions, helping to frame participant discussions, inspire new ideas and spark collaboration. More information on the Forum can be found <a href="http://www.strategymag.com/socialresponsibility/2008/index.html" target="_blank">here.</a></p>
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		<title>Junxion adds staff, expands sustainability consulting to NYC and Toronto</title>
		<link>http://www.junxionstrategy.com/junxion-news/junxion-adds-staff-expands-to-meet-growing-demand-for-sustainability-consulting/</link>
		<comments>http://www.junxionstrategy.com/junxion-news/junxion-adds-staff-expands-to-meet-growing-demand-for-sustainability-consulting/#comments</comments>
		<pubDate>Tue, 15 Apr 2008 01:01:36 +0000</pubDate>
		<dc:creator>carolin</dc:creator>
		
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		<guid isPermaLink="false">http://www.junxionstrategy.com/junxion-news/junxion-adds-staff-expands-to-meet-growing-demand-for-sustainability-consulting/</guid>
		<description><![CDATA[Seeing a growing demand for consultants with expertise in constructively balancing the needs of business, community and the environment, Junxion has added new staff and opened two new offices.
Lisa Hemingway joins the Junxion team as director of creative services in the Vancouver head office, while Ian Edwards and Matt Strand lead the company’s new offices [...]]]></description>
			<content:encoded><![CDATA[<p>Seeing a growing demand for consultants with expertise in constructively balancing the needs of business, community and the environment, Junxion has added new staff and opened two new offices.</p>
<p><a href="http://www.junxionstrategy.com/about-us/our-people/" rel="lightbox[pics254]" title="newteam2.jpg"><img src="http://www.junxionstrategy.com/news/wp-content/uploads/newteam2.jpg" alt="newteam2.jpg" align="left" border="0" height="432" width="120" /></a><a href="http://www.junxionstrategy.com/about-us/our-people/lisa-hemingway/">Lisa Hemingway</a> joins the Junxion team as director of creative services in the Vancouver head office, while <a href="http://www.junxionstrategy.com/about-us/our-people/ian-edwards-lead-consultant-new-york/">Ian Edwards</a> and <a href="http://www.junxionstrategy.com/about-us/our-people/matt-strand-lead-consultant-toronto/">Matt Strand</a> lead the company’s new offices in New York and Toronto, respectively.</p>
<p>Lisa comes to Junxion from <a href="http://www.scienceworld.bc.ca/" target="_blank">Science World</a>. There, she was on the in-house design team and also headed up the Green Team, an initiative to implement waste and cost-saving strategies to further the organization’s sustainability goals. She sees the potential for design to influence change, and brings her creative talents to client projects that engage communities, help businesses prosper and stir the imagination of people of all ages.</p>
<p>With more than 20 years of brand strategy and public relations expertise, Ian Edwards has worked with both large, global clients dealing with international health and development issues, and local organizations grappling with significant social challenges. As he heads up Junxion’s new office in New York, and with greater numbers of companies undertaking corporate responsibility initiatives, Ian will advise these clients about the strategic and appropriate promotion of their sustainability successes.</p>
<p>Matthew Strand has joined Junxion as the lead in our new Toronto office, where he will manage sustainability consulting clients and projects based in Ontario and eastern Canada. He brings a range of experience in social, environmental and economic sustainability work, with both a regional and international focus. Among many other projects, Matt has worked on an international program on children and the environment through the <a href="http://www.unep.org/" target="_blank">UNEP</a>, a GHG reduction project in South America, and regional economic development programs in BC.</p>
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		<title>Junxion media expert offers insights on campaign measurement tool</title>
		<link>http://www.junxionstrategy.com/staff-news/junxion-media-expert-offers-insights-on-campaign-measurement-tool/</link>
		<comments>http://www.junxionstrategy.com/staff-news/junxion-media-expert-offers-insights-on-campaign-measurement-tool/#comments</comments>
		<pubDate>Tue, 04 Mar 2008 18:32:42 +0000</pubDate>
		<dc:creator>carolin</dc:creator>
		
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		<guid isPermaLink="false">http://www.junxionstrategy.com/staff-news/junxion-media-expert-offers-insights-on-campaign-measurement-tool/</guid>
		<description><![CDATA[With more than 17 years of experience in business consulting and communications, Mary Sturgeon knows a few things about the valuable role of media coverage in propelling the sustainability movement. But until recently, the value of coverage was difficult to measure. Mary was asked for her opinion on a new measurement tool, Media Relations Rating [...]]]></description>
			<content:encoded><![CDATA[<p>With more than 17 years of experience in business consulting and communications, Mary Sturgeon knows a few things about the valuable role of media coverage in propelling the sustainability movement. But until recently, the value of coverage was difficult to measure. Mary was asked for her opinion on a new measurement tool, Media Relations Rating Points. Her thoughts around the importance of having standards in evaluating and measuring media relations success appear in a recent <em>Business in Vancouver</em> article. Download the pdf <a href="http://www.junxionstrategy.com/news/wp-content/uploads/biv958_p24.pdf">here</a>.</p>
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		<title>Catalyst Creative Joins Junxion</title>
		<link>http://www.junxionstrategy.com/junxion-news/catalyst-creative-joins-junxion/</link>
		<comments>http://www.junxionstrategy.com/junxion-news/catalyst-creative-joins-junxion/#comments</comments>
		<pubDate>Fri, 01 Feb 2008 23:48:11 +0000</pubDate>
		<dc:creator>david</dc:creator>
		
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		<description><![CDATA[Junxion Strategy is pleased to announce the appointment of David Laulainen, former principal of Catalyst Creative.  David joins Junxion as a sustainability consultant and is responsible for retail marketing and product branding.
Since launching his first company in 1988, David has established himself as a specialist in the natural products industry and working with environmentally [...]]]></description>
			<content:encoded><![CDATA[<p>Junxion Strategy is pleased to announce the appointment of <a href="http://www.junxionstrategy.com/about-us/our-people/david-laulainen/" title="David Laulainen">David Laulainen</a>, former principal of Catalyst Creative.  David joins Junxion as a sustainability consultant and is responsible for retail marketing and product branding.</p>
<p><a href="http://www.junxionstrategy.com/about-us/our-people/david-laulainen/" rel="lightbox[pics211]" title="davidl2.jpg"><img src="http://www.junxionstrategy.com/news/wp-content/uploads/davidl2.jpg" alt="davidl2.jpg" align="left" border="0" height="140" width="120" /></a>Since launching his first company in 1988, David has established himself as a specialist in the natural products industry and working with environmentally progressive businesses in Canada. Over the years, his work has centred on affecting positive consumer choices, behaviours and attitudes.</p>
<p>David’s expertise in the retail sector and product brand development complements Junxion’s core capabilities of providing strategic sustainability and communications to business, social and environmental non-profits and government. He will also take an active role in Junxion’s new business development efforts.</p>
<p>David is working on sustainability, social brand and consumer engagement projects with <a href="http://www.junxionstrategy.com/work/case-studies/park-royal/" title="Park Royal Shopping Centre">Park Royal Shopping Centre</a>, <a href="http://www.soyaworld.com/" title="Soyaworld" target="_blank">Soyaworld</a> and the <a href="http://www.psf.ca/home.html" target="_blank" title="Pacific Salmon Foundation">Pacific Salmon Foundation</a>.</p>
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		<title>Junxion Consultant on Sustainability 101 Expert Panel</title>
		<link>http://www.junxionstrategy.com/junxion-news/junxion-consultant-on-sustainability-101-expert-panel/</link>
		<comments>http://www.junxionstrategy.com/junxion-news/junxion-consultant-on-sustainability-101-expert-panel/#comments</comments>
		<pubDate>Fri, 01 Feb 2008 00:38:47 +0000</pubDate>
		<dc:creator>david</dc:creator>
		
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		<description><![CDATA[Mary Sturgeon represented Junxion as an expert panelist at “Sustainability 1.0”, billed as Vancouver&#8217;s first small business sustainability expo. Mary brought her sustainability marketing expertise to the panel discussing “Going Green-Incentives, Resources and Marketing Strategies.”
Hosted by the Strathcona Business Improvement Association, the event sought to educate the 150 attendees on what sustainability means, and how [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.junxionstrategy.com/news/wp-content/uploads/bia_theme_logo.gif" rel="lightbox[pics203]" title="bia_theme_logo.gif"><img src="http://www.junxionstrategy.com/news/wp-content/uploads/bia_theme_logo.gif" alt="bia_theme_logo.gif" align="left" border="0" height="66" width="180" /></a><a href="http://www.junxionstrategy.com/about-us/our-people/mary-sturgeon/" title="Mary Sturgeon" target="_blank">Mary Sturgeon</a> represented Junxion as an expert panelist at “Sustainability 1.0”, billed as Vancouver&#8217;s first small business sustainability expo. Mary brought her sustainability marketing expertise to the panel discussing “Going Green-Incentives, Resources and Marketing Strategies.”</p>
<p>Hosted by the <a href="http://www.strathconabia.com/" title="http://www.strathconabia.com/" target="_blank">Strathcona Business Improvement Association</a>, the event sought to educate the 150 attendees on what sustainability means, and how it can be used to strengthen a small business.</p>
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		<title>Driving Sustainability Deeper in Capital Markets</title>
		<link>http://www.junxionstrategy.com/sustainability-news/driving-sustainability-deeper-in-capital-markets/</link>
		<comments>http://www.junxionstrategy.com/sustainability-news/driving-sustainability-deeper-in-capital-markets/#comments</comments>
		<pubDate>Fri, 01 Feb 2008 00:23:41 +0000</pubDate>
		<dc:creator>david</dc:creator>
		
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		<description><![CDATA[Junxion’s Peter ter Weeme and Coro Strandberg of Strandberg Consulting hosted Rhonda St. Croix, the new director of restorative economy at Friends of the Earth Canada, at a recent event that examined opportunities to drive sustainability deeper into capital markets.
Attendance was limited to 20 participants, who learned about Rhonda’s work to advance capital market reforms, [...]]]></description>
			<content:encoded><![CDATA[<p>Junxion’s Peter ter Weeme and Coro Strandberg of <a href="http://www.corostrandberg.com" title="www.corostrandberg.com" target="_blank">Strandberg Consulting</a> hosted Rhonda St. Croix, the new director of restorative economy at <a href="http://www.foecanada.org" title="www.foecanada.org" target="_blank">Friends of the Earth Canada</a>, at a recent event that examined opportunities to drive sustainability deeper into capital markets.</p>
<p>Attendance was limited to 20 participants, who learned about Rhonda’s work to advance capital market reforms, green investment, climate and water governance and freshwater management. They were then invited to share their work in related areas, with the goal of finding collaboration and partnership opportunities on joint projects.</p>
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		<item>
		<title>Junxion Team Expands With New Interactive Lead</title>
		<link>http://www.junxionstrategy.com/junxion-news/junxion-team-expands-with-new-interactive-lead/</link>
		<comments>http://www.junxionstrategy.com/junxion-news/junxion-team-expands-with-new-interactive-lead/#comments</comments>
		<pubDate>Thu, 31 Jan 2008 23:19:02 +0000</pubDate>
		<dc:creator>david</dc:creator>
		
		<category><![CDATA[All News]]></category>

		<category><![CDATA[Junxion News]]></category>

		<category><![CDATA[Staff News]]></category>

		<category><![CDATA[Interactive Lead]]></category>

		<category><![CDATA[internet]]></category>

		<category><![CDATA[online services]]></category>

		<category><![CDATA[social media]]></category>

		<category><![CDATA[social networking]]></category>

		<category><![CDATA[Travis Junck]]></category>

		<category><![CDATA[web]]></category>

		<category><![CDATA[website]]></category>

		<guid isPermaLink="false">http://www.junxionstrategy.com/junxion-news/junxion-team-expands-with-new-interactive-lead/</guid>
		<description><![CDATA[Junxion kicked off 2008 by welcoming Travis Junck to the team.
With an impressive breadth of skills in web strategic planning, marketing and development, Travis takes on the role of Interactive Lead at the company. He brings with him a strong focus on client service and an entrepreneurial background, complemented by deep business and technical skills [...]]]></description>
			<content:encoded><![CDATA[<p>Junxion kicked off 2008 by welcoming <a href="http://www.junxionstrategy.com/about-us/our-people/travis-junck" title="Travis Junck">Travis Junck</a> to the team.</p>
<p><a href="http://www.junxionstrategy.com/about-us/our-people/travis-junck/" rel="lightbox[pics201]" title="travis2.jpg"><img src="http://www.junxionstrategy.com/news/wp-content/uploads/travis2.jpg" alt="travis2.jpg" align="left" border="0" height="140" width="120" /></a>With an impressive breadth of skills in web strategic planning, marketing and development, Travis takes on the role of Interactive Lead at the company. He brings with him a strong focus on client service and an entrepreneurial background, complemented by deep business and technical skills including business planning, research and analysis, systems design, development management, process mapping and web usability. A specialist in <a href="http://www.junxionstrategy.com/services/junxion-focus/" title="Create a community">social networking</a>, Travis is leading Junxion&#8217;s online service group.</p>
<p>He comes to Junxion with more than seven years of web and digital media project management and planning experience, and was most recently the operations manager at a Vancouver-based Internet design and marketing firm.</p>
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