Junxion Principal Peter ter Weeme was invited to present last month at the Sustainable Brands International conference in Miami Beach. His presentation focused on how retailers and manufacturers can benefit from good values and good practices.
Peter was among close to 200 of the leading business strategy, brand, product design and sustainability innovators from North America, Europe and Asia.
The organizers of the conference had the challenge of balancing the need to provide a truly international perspective and a rich experience to attendees with ensuring that the environmental impacts for the conference were kept in check.
Their solution? Rather than invite some speakers and attendees to fly into Miami to attend in person, conference organizers tapped into the latest web conferencing technologies to broadcast the experience out to attendees around the globe.
A leading sustainability expert in his own right, Peter did come away from the conference with some new ideas and fresh perspectives. In particular, he cited Office Depot, Unilever and Marks & Spencer as three companies that have undertaken significant sustainability initiatives, and – benefitting from real business value – that are also pushing the boundaries of those CSR programs and inspiring other companies to follow their example.
“There are definitely a lot of interesting initiatives happening, particularly in Europe and the US,” explained Peter. “But the challenge is to scale these programs up, and then disseminate the inspirational stories and viable solutions in a way that make them transferable to other organizations and jurisdictions.”
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Peter ter Weeme Reports on the Sustainable Brands International Conference
Junxion Principal Peter ter Weeme was invited to present last month at the Sustainable Brands International conference in Miami Beach. His presentation focused on how retailers and manufacturers can benefit from good values and good practices.
Peter was among close to 200 of the leading business strategy, brand, product design and sustainability innovators from North America, Europe and Asia.
The organizers of the conference had the challenge of balancing the need to provide a truly international perspective and a rich experience to attendees with ensuring that the environmental impacts for the conference were kept in check.
Their solution? Rather than invite some speakers and attendees to fly into Miami to attend in person, conference organizers tapped into the latest web conferencing technologies to broadcast the experience out to attendees around the globe.
A leading sustainability expert in his own right, Peter did come away from the conference with some new ideas and fresh perspectives. In particular, he cited Office Depot, Unilever and Marks & Spencer as three companies that have undertaken significant sustainability initiatives, and – benefitting from real business value – that are also pushing the boundaries of those CSR programs and inspiring other companies to follow their example.
“There are definitely a lot of interesting initiatives happening, particularly in Europe and the US,” explained Peter. “But the challenge is to scale these programs up, and then disseminate the inspirational stories and viable solutions in a way that make them transferable to other organizations and jurisdictions.”