Our Approach

Integrated, professional and outcome focussed, Junxion's services help you succeed.

Share your vision with us. We’ll help you get there.

We build authentic, values-driven Trust Brands™ by helping organisations model sustainability: uniting business, social and environmental imperatives to build effective organisations, meaningful brands and inspiring social movements.


  • Social Purpose Consulting —to support the social enterprise and corporate social responsibility movements
  • Sustainability Management Strategies —to help organisations adapt to undeniable environmental imperatives
  • Outreach and Engagement —to help organisations of all kinds activate their brands, promote their programmes and products, and develop loyal donors and customers

Our approach is highly collaborative. We work with our clients to develop principles-driven leadership, effective communication strategies and campaigns, and engaging experiences. We balance proven methodology with inspired creativity and real-world urgency.

We recognise that every organisation is unique so we match the right skills and services to help you achieve breakthrough results. Our approach is tailored to different stages of growth, development, experience and reach.

We constantly encourage our clients—businesses, social enterprises and non-profits—to look ahead, seeking ways to lead their markets and their movements. We’ll support you, your team and your organisation through successive achievements, while always asking a simple question to keep you looking ahead: What’s Next?

On behalf of BC Hydro, I would like to thank you for all your hard work on this year’s Power Smart Forum. Your continued support over this past year has played an integral role with this success.”

Cathy Duncan, Program Manager, Business Development Power Smart Marketing, Commercial Sector

 


  • First principles still relevant as new sustainability reporting guidelines emerge
    It has been a big year for sustainability reporting. In May 2013, the Global Reporting Initiative (GRI), the leading international body working in the area issued the fourth edition of its guidelines, known as G4. The Sustainability Accounting Standards Board (SASB), based in the USA, has issued reporting standards for the healthcare industry with more sectors [...]
  • Lessons for social enterprise leadership
    In the face of the complex challenges that social entrepreneurs aim to resolve, effective leadership is essential. The ability to engage people and develop productive organisational coalitions, in service of real world results, is the essence of success for every social enterprise. This is particularly true when missions collide with entrenched systems—global supply chains, unsustainable [...]
  • Transforming a regional HIV/AIDS coalition in to a strategic knowledge hub
    With a new brand identity and positioning, APCOM establishes itself as a leader on HIV/AIDS issues in the region The Business Challenge   Founded in 2007, APCOM is a coalition of stakeholders – governments, UN partners, nonprofits and community-based organisations – from Asia and the Pacific. The group represents a diverse range of interests working together [...]
  • Launching an international non-profit in India
    A robust communications strategy and a powerful fundraising campaign later, MSF India positions itself as an impactful medical humanitarian aid organisation in India The Business Challenge  Doctors Without Borders/Médecins Sans Frontières (MSF) is an independent international medical humanitarian organisation.  They deliver emergency aid to people affected by armed conflict, epidemics, healthcare exclusion and natural disasters in more [...]
  • Raising profile by establishing thought leadership credentials
    By establishing six digital donor profiles Give as you Live positions itself as an online fundraising advisor to charities as well as a service provider The Business Challenge   Give as you Live works with almost 2,500 UK stores that donate a commission on every online purchase to the charity of the shopper’s choice, at no additional [...]
  • Tackling negative perceptions through transparent and engaging reporting
    With 12 years of our support producing award-winning sustainability reports, adidas is now widely recognised for its efforts to address challenges in its supply chain  Business Challenge   By the late 1990s adidas had been synonymous with sporting goods for 50 years. With a world-leading position in global sports such as football and a huge youth [...]
  • Shifting Perspectives and Transforming Systems
    Series: Fifth of Five The University of British Columbia is one of the largest and most prestigious universities in Canada and consistently ranks among the top 40 academic institutions in the world. Renowned for its Nobel Prize-winning researchers, its beautiful, sprawling campus and its diverse, international student population; UBC has pioneered countless research breakthroughs and societal contributions since [...]
  • Peter ter Weeme on social enterprise leadership
    We are The Product of Our Environment Take a peek into your closet. Amongst your favourite outfits and outcasts, you are bound to find at least one item made in Bangladesh. Given that the garment industry is a $20 billion business there, odds are high. Odds are also high that someone made that garment in [...]
  • Social Enterprise Heroes Soar to New Heights
    This article is the final in a series highlighting the 2013 ENP Social Enterprise Heroes event, presented for the third consecutive year by Junxion Strategy, along with JDQ Systems and KPMG. “WHEREAS the Province of British Columbia recognizes the need to actively support and engage B.C. communities to identify new and innovative ways to tackle [...]
  • Mike Rowlands on social enterprise leadership
    Successful companies look different today I was asked recently a question you’ve heard before: “Imagine you’re hosting a dinner party, and you can invite ten people, living or dead. Who would they be?” It’s a question that turns out to be a fabulous way to get to know what’s important to the respondent. But more [...]
  • Social entrepreneurs: Heroes in their own right
    This article is one of a series highlighting the finalists in the 2013 Social Enterprise Heroes event, presented for the third consecutive year by Junxion Strategy, along with KPMG and JDQ Systems.  See the original article in the March 2013 issue of SEE Change Magazine. Three mission-based business finalists for ENP’s Fifth Annual Social Enterprise [...]
  • Interesting facts about the Junxion team
    We asked some of our team to answer a few questions – about life, about memories, about the things that have made them who they are today. In this edition, we peek into some little known facts about Peter ter Weeme, Abhimanyu and Travis Junck.   Peter ter Weeme, Principal, Junxion in India Q. What [...]