You know your mission. We’ll tell your story.
Junxion Strategy unlocks your potential and brings your message to new, lucrative audiences.
You want to involve people – to inspire them. To propel them to get involved, whether it’s sharing your story, donating to your cause or buying your products. That’s where Junxion comes in. We help organisations earn attention, shift public perception and establish international reputations.
With our cause marketing expertise, we identify the best ways to approach people and businesses, optimising timing, messages and appeal. With our experienced understanding of the numerous variables at play, we identify the messages that motivate your distinctive customers or donors.
We define new and existing audiences for maximum impact. We mine data and current plans to determine unrealised potential.
We develop acquisition, retention and engagement strategies that reach across your organisation. We focus attention on the experience of engaging with your organisation—testing, validating, analysing and adjusting each campaign.
Our services include:
- Communication and cause marketing strategies
- Fundraising strategies, including non-profits
- Audience profiling
- Database audits
- Donor journey planning
- Creative development and execution for online and offline channels
- Post-campaign analysis
- New product development
Cathy Duncan, Program Manager, Business Development Power Smart Marketing, Commercial Sector
Our Approach
See our Case Studies
Some deny it. Some fight for it. And some just choose to look the other way. Climate change invokes extremes of emotions. In a world which is bracing itself to face the effects of this phenomenon, many are doing all they can to mitigate its effects. They are choosing to live in green homes. Green [...]
We introduced Prudential Real Estate and Relocation Services to sustainability in business planning.
We launched an employee-giving program for BC Housing, boosting donations 300%.
We helped BC Hydro increase Power Smart Forum attendance 500%.
We are The Product of Our Environment Take a peak into your closet. Amongst your favourite outfits and outcasts, you are bound to find at least one item made in Bangladesh. Given that the garment industry is a $20 billion business there, odds are high. Odds are also high that someone made that garment in [...]
This article is the final in a series highlighting the 2013 ENP Social Enterprise Heroes event, presented for the third consecutive year by Junxion Strategy, along with JDQ Systems and KPMG. “WHEREAS the Province of British Columbia recognizes the need to actively support and engage B.C. communities to identify new and innovative ways to tackle [...]
Successful companies look different today I was asked recently a question you’ve heard before: “Imagine you’re hosting a dinner party, and you can invite ten people, living or dead. Who would they be?” It’s a question that turns out to be a fabulous way to get to know what’s important to the respondent. But more [...]
This article is one of a series highlighting the finalists in the 2013 Social Enterprise Heroes event, presented for the third consecutive year by Junxion Strategy, along with KPMG and JDQ Systems. See the original article in the March 2013 issue of SEE Change Magazine. Three mission-based business finalists for ENP’s Fifth Annual Social Enterprise [...]
We asked some of our team to answer a few questions – about life, about memories, about the things that have made them who they are today. In this edition, we peek into some little known facts about Peter ter Weeme, Abhimanyu and Travis Junck. Peter ter Weeme, Principal, Junxion in India Q. What [...]
Tax considerations are an important and critical aspect of how donations are processed and how charities and supporters benefit. It varies significantly from country to country. In this article, we explore the tax implications and differences of a £100/$100 donation across the UK, the US and Canada. In the UK, those who work in the [...]
2012 was packed with exciting projects for Junxion Strategy. We worked on some significant issues and made a difference with our work. We ended the year filled with hope and confidence, looking forward to a new year. As we usher in 2013, we have more reasons to celebrate: some new clients have awarded us interesting [...]
Gujarat is recognised globally as one of India’s most economically diversified and dynamic states. Over the past several years, the economy has grown by an average of 10% per year. And while this growth has helped created much needed employment and improved the lives of millions of citizens, it has also come at a major [...]
Although it is a relatively new phenomenon in developed countries, the concept of corporate social responsibility, or CSR, is not new to India. It has been part of the country’s business tradition for decades. Indeed, in India, its roots lie in the ancient Vedas, Upanishads, Smiritis and Dharmas. Hindu scriptures that extol virtues of sacrifice, [...]
Last last year, more than 450 changemakers gathered in London, UK, for the first European foray of Sustainable Brands. It was a lively and stimulating two-day event that saw Junxion Principals, Peter ter Weeme and Erin Barrett, attend. The first Sustainable Brands conference was held with a couple of hundred innovators in New Orleans in [...]
‘Don’t hate what you don’t understand.’- John Lennon Countless suffer because they live in a world that is ignorant of their needs. They are discriminated against by their own families, many times even by the ones who they elected to protect them — their own governments. A different sexual orientation can mean the end of [...]
Is social media the miracle cure for social service, social change and philanthropy organisations? Can it really bring people together for the greater good? Or is it just a lot of smoke and mirrors which promises too much and delivers too little? Social media is an important aspect of building a communication strategy for progressive [...]