Our Firm

Junxion Strategy works to catalyse social and environmental progress to build a better world.

An international company. A global mission.

We have expertise in sustainability management and social purpose strategies, and outreach and engagement. As sustainability management consultants, we bring together diverse groups of people to build communities, create economic opportunities and protect and steward the environment. In collaboration with our clients—diverse organisations in the business, charity, social enterprise and government sectors—we develop innovative approaches that make the world a better place.

We believe the most potent opportunities exist where trust thrives—when people believe you’ll do what you say, and that your organisation is driven by a genuine intention to create positive change. People are eager to engage with organisations they trust. We help you reach them with education and inspiration, strategic messaging, social purpose strategies and opportunities to learn and share ideas.

Our talented team has a remarkable range of skills.

At Junxion, we have a talented team expert at carrying projects from research through strategy, creative through activation, concept through measurement. We place a high value on collaboration, teamwork, effective project management and honest, respectful communications. We’re also personally compelled to use our skills to make a difference in the world.

It’s satisfying and rewarding to work at the intersection of social and environmental sustainability issues and enterprise. It creates a whole new opportunity to innovate and generate lasting results.”

Peter ter Weeme, Principal

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Sharing a bold vision for an AIDS-free India

A multifaceted campaign that is forging new ground in India The Business Challenge While significant gains have been made to address the HIV/AIDS epidemic over the past 30 years, much more remains to be done to reverse the tide in the developing world. At the same time, international funding supporting HIV/AIDS has begun to slowly [...]

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Moving a renowned impact evaluation firm into a new era

We worked in partnership with the leadership team to develop a three-year strategic plan that will see the firm refocusing its work in its traditional markets, and entering the realm of responsible business.

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Transforming a regional HIV/AIDS coalition in to a strategic knowledge hub

With a new brand identity and positioning, APCOM establishes itself as a leader on HIV/AIDS issues in the region The Business Challenge   Founded in 2007, APCOM is a coalition of stakeholders – governments, UN partners, nonprofits and community-based organisations – from Asia and the Pacific. The group represents a diverse range of interests working together [...]


  • First principles still relevant as new sustainability reporting guidelines emerge
    It has been a big year for sustainability reporting. In May 2013, the Global Reporting Initiative (GRI), the leading international body working in the area issued the fourth edition of its guidelines, known as G4. The Sustainability Accounting Standards Board (SASB), based in the USA, has issued reporting standards for the healthcare industry with more sectors [...]
  • Lessons for social enterprise leadership
    In the face of the complex challenges that social entrepreneurs aim to resolve, effective leadership is essential. The ability to engage people and develop productive organisational coalitions, in service of real world results, is the essence of success for every social enterprise. This is particularly true when missions collide with entrenched systems—global supply chains, unsustainable [...]
  • Transforming a regional HIV/AIDS coalition in to a strategic knowledge hub
    With a new brand identity and positioning, APCOM establishes itself as a leader on HIV/AIDS issues in the region The Business Challenge   Founded in 2007, APCOM is a coalition of stakeholders – governments, UN partners, nonprofits and community-based organisations – from Asia and the Pacific. The group represents a diverse range of interests working together [...]
  • Launching an international non-profit in India
    A robust communications strategy and a powerful fundraising campaign later, MSF India positions itself as an impactful medical humanitarian aid organisation in India The Business Challenge  Doctors Without Borders/Médecins Sans Frontières (MSF) is an independent international medical humanitarian organisation.  They deliver emergency aid to people affected by armed conflict, epidemics, healthcare exclusion and natural disasters in more [...]
  • Raising profile by establishing thought leadership credentials
    By establishing six digital donor profiles Give as you Live positions itself as an online fundraising advisor to charities as well as a service provider The Business Challenge   Give as you Live works with almost 2,500 UK stores that donate a commission on every online purchase to the charity of the shopper’s choice, at no additional [...]
  • Tackling negative perceptions through transparent and engaging reporting
    With 12 years of our support producing award-winning sustainability reports, adidas is now widely recognised for its efforts to address challenges in its supply chain  Business Challenge   By the late 1990s adidas had been synonymous with sporting goods for 50 years. With a world-leading position in global sports such as football and a huge youth [...]
  • Shifting Perspectives and Transforming Systems
    Series: Fifth of Five The University of British Columbia is one of the largest and most prestigious universities in Canada and consistently ranks among the top 40 academic institutions in the world. Renowned for its Nobel Prize-winning researchers, its beautiful, sprawling campus and its diverse, international student population; UBC has pioneered countless research breakthroughs and societal contributions since [...]
  • Peter ter Weeme on social enterprise leadership
    We are The Product of Our Environment Take a peek into your closet. Amongst your favourite outfits and outcasts, you are bound to find at least one item made in Bangladesh. Given that the garment industry is a $20 billion business there, odds are high. Odds are also high that someone made that garment in [...]
  • Social Enterprise Heroes Soar to New Heights
    This article is the final in a series highlighting the 2013 ENP Social Enterprise Heroes event, presented for the third consecutive year by Junxion Strategy, along with JDQ Systems and KPMG. “WHEREAS the Province of British Columbia recognizes the need to actively support and engage B.C. communities to identify new and innovative ways to tackle [...]
  • Mike Rowlands on social enterprise leadership
    Successful companies look different today I was asked recently a question you’ve heard before: “Imagine you’re hosting a dinner party, and you can invite ten people, living or dead. Who would they be?” It’s a question that turns out to be a fabulous way to get to know what’s important to the respondent. But more [...]
  • Social entrepreneurs: Heroes in their own right
    This article is one of a series highlighting the finalists in the 2013 Social Enterprise Heroes event, presented for the third consecutive year by Junxion Strategy, along with KPMG and JDQ Systems.  See the original article in the March 2013 issue of SEE Change Magazine. Three mission-based business finalists for ENP’s Fifth Annual Social Enterprise [...]
  • Interesting facts about the Junxion team
    We asked some of our team to answer a few questions – about life, about memories, about the things that have made them who they are today. In this edition, we peek into some little known facts about Peter ter Weeme, Abhimanyu and Travis Junck.   Peter ter Weeme, Principal, Junxion in India Q. What [...]