Erin Barrett

Junxion Strategy works to catalyse social and environmental progress to build a better world.

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Erin Barrett

Erin Barrett

Principal

Working with charitable and socially minded organisations makes each challenge more important and infinitely more rewarding.”

An award-winning campaign fundraiser and marketer, Erin inspires donors and consumers to support the causes and businesses that are changing the world.

Based in the UK but working internationally, Erin’s experience with international charities and social ventures is a key component of Junxion’s campaign fundraising and communications offerings.

Whether working from Clarence House or interviewing field staff in rural Mozambique, Erin has a keen ability to recognise and nurture the elements of a programme or business that drive emotion, reaction and response.

Early on, Erin helped double revenues of an accomplished IT outsourcing company before turning her passion for charities into a full-time career. Her international campaign fundraising experience includes the Commonwealth Broadcasting Association and Save the Children campaigns. She also developed best practices approaches – from donor recruitment to retention – by developing and managing national fundraising campaigns for non-profits and organisations such as the National Society for the Prevention of Cruelty to Children.

Erin helped launch Prince Harry’s charity, Sentebale, into the US market, opening up cross-Atlantic fundraising. She also helped create and launch Everyclick’s award-winning Give as you Live product, considered an exemplary demonstration of the value of social ventures in the world of campaign fundraising.

Erin was previously on staff with Octopus Strategies (which merged with Junxion in 2011) and helped them earn a position among The Think London Top 100 Companies to Watch in 2011.



Our Leadership Team

Our Approach

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Social Purpose
We help companies and organisations create, implement and succeed with authentic good work.

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Sustainability Management Strategies
We help build business value with strategies to reduce negative impacts and build positive reputation.

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Outreach and Engagement
We help mission-driven organisations communicate strongly, reach audiences, raise money and foster change.

See our Case Studies

Green living: next generation of home builders

Some deny it. Some fight for it. And some just choose to look the other way. Climate change invokes extremes of emotions. In a world which is bracing itself to face the effects of this phenomenon, many are doing all they can to mitigate its effects. They are choosing to live in green homes. Green [...]


Prudential
Raising Sustainability Awareness

We introduced Prudential Real Estate and Relocation Services to sustainability in business planning.


BC Housing
Increasing Donations

We launched an employee-giving program for BC Housing, boosting donations 300%.


BC Hydro
Engaging Stakeholders

We helped BC Hydro increase Power Smart Forum attendance 500%.


Email Newsletter

  

  • NetImpact Panel on CSR
    The Simon Fraser University Chapter of NetImpact is hosting a conversation about Corporate Social Responsibility (CSR) and sustainability from the perspective of real-world practitioners. Attendees will hear from prominent CSR experts who work in diverse, but connected sectors of the economy—including Junxion Strategy’s own Pamela Divinsky. “While people purchase value, they bond with values,” explained Divinsky. [...]
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  • Seizing the Advantage of Transparency
    During the recent hockey-disappointment-induced riots in Vancouver, Canada, and in the days that followed, the transparency and rapid news dissemination capabilities of social media were made abundantly apparent. As the riot itself unfolded on live television, the riot’s instigators and youth caught up in the fray made countless posts to Twitter, Facebook and elsewhere, recording [...]
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  • What Motorcycles Can Teach Us About Capitalism
    I think motorcycle riding is the perfect liberation from capitalism. As surprising as that sounds, I’ll give you three reasons.
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  • Junxion Lands Projects Around the Globe
    Since our merger in early September, Junxion has landed a number of significant new project engagements around the globe. We're excited about the new work!
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  • Social Enterprise Dragons 2012
    Junxion Strategy is pleased to be co-presenter of the Social Enterprise Dragons 2012 event, along with Enterprising Non-Profits, JDQ Systems and KPMG. Now in its fourth successful year, the Social Enterprise Dragons event is designed to help social enterprises address a defined and critical business challenge or opportunity by awarding financial support or providing in-kind consulting [...]
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  • A New Crossroads: Junxion + Octopus
    A New Crossroads: Junxion Strategy and Octopus Strategies Join Forces. Global firm works to catalyse social and environmental progress to build a better world. The combined company now operates offices in Vancouver, Toronto, London and Delhi
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  • It is Better to Give: Announcing the Junxion Global Foundation
    To mark and celebrate the season, we’re pleased to be launching the Junxion Global Foundation. We believe strongly in giving to causes that matter to local communities where our business operates, and to global causes that are of significance to people around the world. Our Foundation complements and extends the impact we’re delivering with our consulting, [...]
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  • Renewable energy: No longer a pipe dream
    In October 2011, the global population reached seven billion mark. It is on its way to more than nine billion, and it took only a dozen years to add the last billion. While the population explodes and economies grow, a significant number of people are becoming increasingly affluent. With money to spend, they simply consume [...]
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  • The role of profit in Big Society Britain
    In 2010 UK Prime Minister, David Cameron, launched his concept for The Big Society. The objective was “to create a climate that empowers local people and communities, building a big society that will take power away from politicians and give it to people.” As would be expected, some read this to equal one thing: cuts, [...]
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  • A few interesting facts about Junxion team members
    We asked some of our team to answer a few questions – about life, about memories, about the things that have made them who they are today. In this edition, we peek into some little known facts about Erin Barrett, Chantal Schauch and Nikita Aggarwal. Erin Barrett, Principal, Junxion in London Q. What is the weirdest [...]
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  • Vogue, Baby, Vogue!
    VOGUE.CO.UK launched their first ever Online Fashion Week on December 5. Featuring exclusive interviews, product launches and designer discounts, Online Fashion Week was about more than just great fashion, it was also a chance to raise money for deserving UK causes. Every purchase made during Online Fashion Week raised money for UK causes, thanks to [...]
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  • Green living: next generation of home builders
    Some deny it. Some fight for it. And some just choose to look the other way. Climate change invokes extremes of emotions. In a world which is bracing itself to face the effects of this phenomenon, many are doing all they can to mitigate its effects. They are choosing to live in green homes. Green [...]
    Learn more