Peter ter Weeme

Junxion Strategy works to catalyse social and environmental progress to build a better world.

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Peter ter Weeme

Peter ter Weeme

Principal

It's satisfying and rewarding to work at the intersection of social and environmental sustainability issues and enterprise. It creates a whole new opportunity to innovate and generate lasting results."

A respected communications and engagement strategist, sustainability consultant and strategic planner, Peter’s work bridges the worlds of business, government and social causes.

Based in Delhi and working globally, Peter is strategic counsel and a client lead at Junxion, known for his expertise in business strategy and planning, environmental and broader sustainability management issues, marketing and communications, and market research. His international experience spans the world of corporate, government and non-profit clients. Peter also holds an MBA (with distinction) specialising in Environmental Management.

Peter previously served as the Vice-President of Communications and Marketing at Mountain Equipment Co-op, Canada’s largest consumer co-operative and a leader in social and environmental responsibility. As an active member of the executive team, he was responsible for MEC’s communications, marketing, market research, and French adaptation and translation strategies. He also previously co-founded with David Kuefler the Insight Group, a mission-based communications and cause marketing firm.

A recipient of Business in Vancouver’s “40 under 40″ award, Peter is an active member of various progressive business and community engagement initiatives. He co-chaired the Board of the Vancity Community Foundation and is the previous chair of Canadian Business for Social Responsibility. He is also advisor to a number of mission-based enterprises. Peter is a frequent public speaker and a regular contributor to several publications and sustainability blogs, including Sustainable Life Media, Vancouver Observer and World Changing. He also hosts a weekly sustainability-themed radio show, Green With Envy.

Je parle couramment le français. / Ik spreek vloeiend nederlands.



Our Leadership Team

Our Approach

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Social Purpose
We help companies and organisations create, implement and succeed with authentic good work.

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Sustainability Management Strategies
We help build business value with strategies to reduce negative impacts and build positive reputation.

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Outreach and Engagement
We help mission-driven organisations communicate strongly, reach audiences, raise money and foster change.

See our Case Studies

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Green living: next generation of home builders

Some deny it. Some fight for it. And some just choose to look the other way. Climate change invokes extremes of emotions. In a world which is bracing itself to face the effects of this phenomenon, many are doing all they can to mitigate its effects. They are choosing to live in green homes. Green [...]


Prudential
Raising Sustainability Awareness

We introduced Prudential Real Estate and Relocation Services to sustainability in business planning.


BC Housing
Increasing Donations

We launched an employee-giving program for BC Housing, boosting donations 300%.


BC Hydro
Engaging Stakeholders

We helped BC Hydro increase Power Smart Forum attendance 500%.


Email Newsletter

  

  • Junxion Brings 1% for the Planet to Power Plant
    Junxion’s client, 1% for the Planet, was in the spotlight at the Special Edition Power Plant XI, held November 5th at the Vancity Theatre in downtown Vancouver. Power Plant is a unique gathering bringing together sustainable business leaders, social entrepreneurs, eco-adventurers, green artists and media activists for socializing and learning about great ideas.  The event [...]
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  • Social Media and Social Welfare: Soul mates or strange bedfellows?
    Is social media the miracle cure for social service, social change and philanthropy organisations? Can it really bring people together for the greater good? Or is it just a lot of smoke and mirrors which promises too much and delivers too little? Social media is an important aspect of building a communication strategy for progressive [...]
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  • Dimensions of Social Enterprise Leadership
    Series: Fourth of Five Collaborating Across the Boundaries of Organisations  Collaboration has surely become one of the all time great buzzwords. Seemingly everyone aspires to be collaborative. Unfortunately, for every successful collaboration, there are dozens of ‘partnerships’ and ‘alliances’ that fail to achieve their potential. In this fourth part of our series on social enterprise [...]
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  • Seizing the Advantage of Transparency
    During the recent hockey-disappointment-induced riots in Vancouver, Canada, and in the days that followed, the transparency and rapid news dissemination capabilities of social media were made abundantly apparent. As the riot itself unfolded on live television, the riot’s instigators and youth caught up in the fray made countless posts to Twitter, Facebook and elsewhere, recording [...]
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  • Junxion Lands Projects Around the Globe
    Since our merger in early September, Junxion has landed a number of significant new project engagements around the globe. We're excited about the new work!
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  • Social Enterprise Dragons 2012
    Junxion Strategy is pleased to be co-presenter of the Social Enterprise Dragons 2012 event, along with Enterprising Non-Profits, JDQ Systems and KPMG. Now in its fourth successful year, the Social Enterprise Dragons event is designed to help social enterprises address a defined and critical business challenge or opportunity by awarding financial support or providing in-kind consulting [...]
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  • A New Crossroads: Junxion + Octopus
    A New Crossroads: Junxion Strategy and Octopus Strategies Join Forces. Global firm works to catalyse social and environmental progress to build a better world. The combined company now operates offices in Vancouver, Toronto, London and Delhi
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  • It is Better to Give: Announcing the Junxion Global Foundation
    To mark and celebrate the season, we’re pleased to be launching the Junxion Global Foundation. We believe strongly in giving to causes that matter to local communities where our business operates, and to global causes that are of significance to people around the world. Our Foundation complements and extends the impact we’re delivering with our consulting, [...]
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  • Renewable energy: No longer a pipe dream
    In October 2011, the global population reached seven billion mark. It is on its way to more than nine billion, and it took only a dozen years to add the last billion. While the population explodes and economies grow, a significant number of people are becoming increasingly affluent. With money to spend, they simply consume [...]
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  • The role of profit in Big Society Britain
    In 2010 UK Prime Minister, David Cameron, launched his concept for The Big Society. The objective was “to create a climate that empowers local people and communities, building a big society that will take power away from politicians and give it to people.” As would be expected, some read this to equal one thing: cuts, [...]
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  • Interesting facts about the Junxion team
    We asked some of our team to answer a few questions – about life, about memories, about the things that have made them who they are today. In this edition, we peek into some little known facts about Peter ter Weeme, Abhimanyu and Travis Junck.   Peter ter Weeme, Principal, Junxion in India Q. What [...]
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  • Dimensions of Social Enterprise Leadership
    Series: Second of Five The Association of Integrated Marketers invited me recently to present on the topic of ‘Community Marketing.’ In a room full of marketers, ‘marketing’ needed little preface. ‘Community,’ on the other hand is a word for which we each have our own definition. It is most often associated with place—the cities or [...]
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