Download a pdfBC Housing is the provincial crown agency that develops, manages, and administers a wide range of subsidised housing options. They partner with private and non-profit partners, other levels of government, health authorities, and community groups to increase affordable housing options for British Columbians in need. Approximately 95,000 households benefit from government-subsidised housing.
BC Housing was challenged by a lack of employee engagement in its community philanthropy strategy and lacked a cohesive strategy tied to the agency’s core business.
Junxion launched an employee-driven community investment programme for BC Housing that saw a 300% increase in the volume of donations.
To both increase HR employee engagement and fundraising, Junxion Strategy helped BC Housing
develop Community Connections, an employee-driven community investment program. It binds BC Housing’s values and business objectives with an expanded range of fundraising and community engagement activities such as a donations drive, employee fundraising activities, and employer supported volunteerism. Employee involvement and support are key ingredients to the success of Community Connections. Every two years, employees identify the BC Housing investment “pillars,” which are intended to guide their investment and generate more impact for communities in BC. In developing the overall strategy, Junxion also created the program’s brand identity, including launch materials and an employee website.
In the three years since they implemented the new strategy, BC Housing has seen a dramatic rise in HR employee engagement in their corporate giving program, including a more than 300% increase in the volume of donations. The program generates more impact for communities in BC and has deepened BC Housing’s reputation as a progressive and positive member of the community.
Robin Sauvé, former Director of Employee Engagement, BC Housing