Download a pdfBC Hydro hosts two annual events as part of its Power Smart for Business programme: the Power Smart Forum, British Columbia’s foremost energy conservation conference for the Commercial/Institutional, Industrial, Community/Government and Information Technology sectors; and the Power Smart Excellent Awards which recognises Power Smart business leaders who incorporate sound energy management practices into their operations and set new standards for energy conservation in BC.
BC Hydro needed a comprehensive strategy and marketing plan to support its emerging Power Smart for Business program. The objective was to grow the breadth and reach of the Excellence Awards and Forum. Simultaneously, more strategic work was required to actively position each event at the forefront of the energy conservation dialogue in BC.
Since 2007 Junxion has provided strategic counsel and sustainability management strategy services to BC Hydro; this has resulted in a five-fold increase in Forum attendance, and a sold-out event in 2011.
Since early 2007, Junxion has provided strategic counsel and consultative marketing services to the BC Hydro and the Power Smart Marketing team, including the implementation of the Power Smart Forum and Excellence Awards microsites, new media strategy and activation, a series of ads for the Power of Business Magazine, as well as a variety of print and web promotional materials. In 2011, Junxion provided counsel to BC Hydro on the development of a climate adaptation and resilience theme to the event’s programming, including recruiting the keynote speaker and plenary panel members.
Since Junxion began working with BC Hydro in 2007, attendance to the Forum has grown five-fold. Response to the 2011 Forum was so tremendous that registration was closed 10 days prior to the event.
Cathy Duncan, Program Manager, Business Development Power Smart Marketing, Commercial Sector