Junxion Strategy

With more than 17 years of experience in business consulting and communications, Mary Sturgeon knows a few things about the valuable role of media coverage in propelling the sustainability movement. But until recently, the value of coverage was difficult to measure. Mary was asked for her opinion on a new measurement tool, Media Relations Rating Points. Her thoughts around the importance of having standards in evaluating and measuring media relations success appear in a recent Business in Vancouver article. Download the pdf here.