Focusing on greenwashing, Mel delivered an engaging presentation to business and institutional leaders in the waste management and reduction sector. After giving an overview of the subject, including a series of do’s and don’ts, Mel presented several case studies of both good and bad examples of green marketing.

With green film festival organizers Lindsay Nahmiache and Brady Dahmer presenting as keynote speakers, this conference was an enlightening and informative event, developed on the premise of solutions-based thinking towards a more sustainable BC.