Tag Archives: Junxion TrustBrand

Peter ter Weeme Appointed to Sustainable Brands’ Advisory Board

After speaking at Sustainable Brands Conference 2008 (SB ‘08), Peter ter Weeme has been appointed to the board of Sustainable Brands 2009, an event that brings together mega-brands, innovative businesses and thought leaders from around the globe to share sustainability strategies and information. Sustainable Brands examines the rapid rise of sustainability as a driver for revenue [...]
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What’s on Your Mind in 2009?

Hope and uncertainty. This might just be our society’s current, uneasy zeitgeist. As the economy reels and one headline after another preaches gloom, we are simultaneously buoyed by a sense of hope after witnessing the inauguration of the 44th President of the United States last month. In the sustainability realm, 2008 was a year of historic highs, [...]
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Resilience… the new mantra for business

In response to the current economic situation, Squamish-based Howe Sound Brewery has introduced ‘Bailout Bitter’. The microbrewery describes this new, lower-cost beverage as a “bitter ale for bitter times”, and is presumably paying homage to the various financial bailouts that have either already occurred or are under consideration. Although a clever strategy that is riffing off [...]
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Junxion principal to speak on Sustainable Retail Best Practices

Peter ter Weeme is speaking at the the Sustainable Brands International in Miami Beach, Florida, December 9-11, on how retailers and manufacturers can benefit from good values and good practices. Retail sustainability initiatives have to acknowledge the tension all brands face between the business of “selling stuff” and principles of sustainability (typically, more conscious – or [...]
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