Junxion Strategy

Downs/Archambault & Partners

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Updating a strong brand for the future and connecting with the community

  • market research
  • stakeholder consultation
  • brand and opportunities analysis
  • re-branding and reputation management
  • HR strategy

“Junxion is instrumental in helping our company transition into a new updated external image. Their professional team helped shape our understanding of who DA is and how we can articulate this to our clients and colleagues. Junxion has created a comprehensive plan that helps us address our transition at every stage, and are providing excellent strategic counsel every step of the way.” - Randy Knill, Partner, Downs/Archambault Architects

Downs/Archambault (D/A) Architects is one of Vancouver’s most respected architectural firms, widely known for its design of landmark buildings including Vancouver’s Library Square, the Pan Pacific Hotel and Conference Centre, and many others.

D/A wanted to evaluate its reputation, processes and approaches to ensure continued success, and to attract and retain architectural talent in a competitive job market. They engaged Junxion Strategy to develop a strategic reputation management plan. It started by conducting a comprehensive research and discovery phase, including key stakeholder consultations, more than 20 formal and informal interviews, a best practices review, industry research, and document reviews.

Junxion’s strategic plan addressed branding, human resources, media and marketing. It outlined roughly 40 specific recommendations on how to effectively market to key audiences. The recommendations included strategies to raise agency profile and public awareness through increased media coverage, as well as ways to create affinity among younger audiences, differentiate themselves from other firms, and to target decision-makers and the people who influence them. Junxion also suggested ways to engage staff in creating the D/A story and articulating it in a meaningful way, while keeping it consistent with broader marketing efforts. The branding platform included a new logo and web, print, and promotional marketing materials.