Forest Stewardship Council Canada (FSC)
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Branding and messaging to position sustainability NGO
- design
- branding
- copywriting and editing
- translation
“Great work producing great tools that speak effectively to our audience and to our challenge. And, you did it in an impossible timeline with professionalism I haven’t often seen.”- Tony Marcil, CEO, Forest Stewardship Council - Canada
The Forest Stewardship Council (FSC) is an international, non-profit organization that works with a range of companies and communities in developing sound forest management practices.
Junxion Strategy was engaged to create a full re-branding and communications identity for FSC Canada. Though considered the standard for forest management certification, FSC lacked a consistent brand image, design and messaging, and needed promotional materials that could speak effectively to its target audiences. Junxion created and managed production of a variety of materials, including:
- overall brand platform
- bilingual corporate identity package (business cards, envelopes, letterhead and a corporate folder)
- promotional brochures (content development and design of three brochures)
- French translation and verification
- full colour banners
- bilingual PowerPoint presentation template
- bilingual web design
Junxion completed this project in four weeks, including content, design, translation and production. FSC’s promotional materials and stationery now have a fluid, consistent look and feel, and the messaging is targeted and concise. The new branding and messaging helps strengthen and reinforce FSC’s position as Canada’s leading forest stewardship organization.
