Habitat JAM
Download pdf here
Utilizing groundbreaking global social marketing and engagement
- graphic design
- cross-cultural, multi-lingual communications
- public engagement of 40,000 people world-wide
- social marketing
“The JAM website and collateral significantly influenced the success of the event – high caliber and professional. The performance of the Junxion team exceeded expectations. I would hire them again in a nano-second!” - Gayle Moss, Director, International Marketing, Habitat JAM
Habitat JAM was conceived as a groundbreaking web-based public consultation on urban sustainability, intended to gather input and create actionable ideas for the World Urban Forum in June 2006. Junxion Strategy was responsible for marketing this phenomenal event; from start to finish, they had four months to bring the world into the conversation.
The key objective: compel a diverse range of people to engage in something new, using technology never before presented to the global community. Secondary objectives included involving traditionally marginalized populations; creating materials that appealed to everyone from corporate CEOs to illiterate citizens; and bridging technological and logistical gaps with options such as Internet cafés and town hall meetings.
Junxion developed a strong brand platform, recruitment materials in nine languages, and a multi-channel viral-based marketing campaign. They designed and developed an interactive website, a Habitat JAM logo, banner ads and Internet viral marketing materials, print and broadcast advertising, and on-line resources. This required the effective use of Internet technology, language and images relevant to the message, and a significant amount of cultural sensitivity.
As a result of these promotions and communications, 40,000 people from 158 countries took part in Habitat JAM, making it the largest public engagement on urban issues in history.
Watch the Habitat JAM Story here.
Read an Backbone article here.
Listen to the radio ad here.
