Junxion Strategy

Smart Growth BC

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Creating more livable communities in B.C. for today and tomorrow

  • advocacy
  • strategic direction
  • branding and design
  • writing and editing

“Junxion is fabulous to work with, gets the whole sustainability thing, is VERY big picture strategic, is great with communications strategy, and, of course, does amazing design work.” - Cheeying Ho, Executive Director, Smart Growth BC

Smart Growth B.C. (SGBC) promotes fiscally, socially and environmentally responsible land use development. Working with community groups, businesses, municipalities and the public, SGBC advocates for the creation of more livable communities in B.C. When the group was established in 1999, it engaged Junxion Strategy for its branding and launch. Now, Junxion has a multi-year relationship with SGBC, providing a range of services including strategy and advocacy counsel, development assistance, writing and editing, web engagement and graphic design.

Junxion led the development of a voter engagement initiative to put Smart Growth principles onto the agenda of local municipal elections across B.C. This involved the creation of an overall strategy that included a user-friendly primer newspaper on Smart Growth and how it relates to local issues. The newspaper was handed to voters and inserted into community newspapers, supporting local advocacy efforts on environmental and land use issues across the province.

Junxion has also worked on the messaging and design of the Sprawl Report, an annual study that measures 24 B.C. communities against 27 key indicators in the areas of urban form, livability and economic vitality. This report has helped to establish Smart Growth BC as a key authority on urban form and planning, and has helped drive Smart Growth’s influence on local, regional and provincial issues. In addition, Junxion has designed and produced all the materials for each annual Smart Growth Awards and Conference, since the inaugural year in 2006, and continues to provide ongoing strategic advice to the organization.